It’s been a remarkably busy day in the P&B office. Kindra needs a Jamba Juice. Matt sat through a grant meeting (zzzzz). Lyn’s been humming Mozart. And our fax was on the fritz.
But that doesn’t stop the links from coming. This week’s recommended reading:
Tasti D-Lite’s Bill Zinke offers some insight into the company’s social media strategy during a Mashable interview, including iPad guestbooks and a loyalty program that rewards users’ social media activity.
The Navy Command Social Media Handbook has some useful pointers for brands. Check out especially slide 12 and the section about personal and professional usage.
Colleen Jones of Smashing Magazine reminds marketers that content is king.