P&B links

Posted on Thursday, April 21, 2011 by Alan

It’s been a remarkably busy day in the P&B office. Kindra needs a Jamba Juice. Matt sat through a grant meeting (zzzzz). Lyn’s been humming Mozart. And our fax was on the fritz.

But that doesn’t stop the links from coming. This week’s recommended reading:

Tasti D-Lite’s Bill Zinke offers some insight into the company’s social media strategy during a Mashable interview, including iPad guestbooks and a loyalty program that rewards users’ social media activity.

The Navy Command Social Media Handbook has some useful pointers for brands. Check out especially slide 12 and the section about personal and professional usage.

Colleen Jones of Smashing Magazine reminds marketers that content is king.


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About Alan

Clever and creative, this master of social media knows how churn up excitement and build serious awareness. Mr. Hamari’s specialty is starting online conversations that keep going and going. He has an ability to discern new opportunities where others hadn’t before.