My thoughts on colors

Posted on Tuesday, April 5, 2011 by Alyson

Picking a color….so easy but so hard. When faced with a choice sometimes we rush to the obvious without even considering other lesser known options. And the color palette, let’s talk about choices.

If my memory serves me right and I can recall the color theory classes I had, any color is possible. Do you use any color though? Typically not, most of the time we have an idea of what we want to use…a favorite if you will. I tend to stay by the hard primary colors and try not to use soft colors all that much, simply because I feel like they are harder to read.

Most of us do not even see the same colors anyway. I remember listening to my physics professor explaining to our class about colors in science and how they work in nature with light. I suppose I take this to heart as well when putting ideas to paper.

Then you have to consider the effects of colors on our senses. For instance:

Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. Or here’s another tip: Dye your food blue! A little black will make it a double whammy.

So the next time you look at an ad or the cover of a book or even the television, take a closer look at the colors and see how you feel. See if other colors invoke any different feelings for you….you might just pick out a new favorite color!

 

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About Alyson

Ms. Pilch’s expertise lies in creating dynamic designs and thoughtful layouts. She is a creative force, full of innovation, imagination and good taste. Ms. Pilch is a jack of all trades, working in print design, videography, photography and sound editing, to name just a few of her skills.