You used to need a TV crew in order to broadcast live. Now all you need is your smartphone and an app. We’re talking about Meerkat and Periscope in this week’s Link Friday.
- Let’s start with a little definition of what we’re talking about here. Find out more about Meerkat and Periscope before we move on.
- They’re both mobile live streaming apps, but the main difference is, you’ve got to have Twitter to use Periscope. You can use Meerkat with Twitter or Facebook, but because Twitter owns Periscope, they’re not cooperating with Meerkat.
- Meerkat does have a couple of real pros
- Snapchat and Yahoo are right on Periscope and Meerkat’s tails, creating their own hybrids of the mobile live streaming venues already in existence.
- While using these apps might be easy, that doesn’t mean you should just fire up the old smartphone and start broadcasting anytime, anywhere, with just anyone in front of the camera. If you’re going to use mobile live broadcasting for marketing purposes, you need to do it carefully.