A quick hitter this week for you fine folks.

• Want to make your content go viral? Well, as Seinfeld would say, “Good luck with all that.” Truth is, there’s no secret formula for virality, says Gini Dietrich of SpinSucks.
• But that hasn’t stopped people from trying to come up with that exact formula, according to the Atlantic.
• What can you learn from these uber-successful Facebook pages? Lots, actually, says PR Daily.
• For our lovers out there (Valentine’s Day is Tuesday!): The most romantic smooching spots around the globe, per Conde Nast Traveler.

That’s all from P&BHQ today. Have a great weekend!