Link Friday: The Super Bowl LI edition

Posted on Thursday, January 26, 2017 by Kate

Just because our beloved Packers aren’t in the Super Bowl again this year doesn’t mean you can just walk away and ignore it. If you’re a marketer, it’s worth your time.

• In 1967, a 30 second spot during the Super Bowl cost $42K. Fifty years later, the cost is 119 times that at over $5 million.
• Snickers is trying something new this year – the first live Super Bowl ad. Whaaaat?
• Some of this year’s commercials have already been leaked, check them out here.
• So it’s probably safe to say you won’t be buying any ad time during the big game. Here are a few alternate strategies you could learn from instead.
• Or is it better to just avoid the hype entirely? One company says yes.

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About Kate

As a former television journalist, Ms. Hagen knows a lot about engaging an audience. She is adept at using social media to capture the attention of travelers, feeding them useful information and carefully selected tidbits, all with the goal of turning prospective travelers into overnights.