Link Friday: The Social Network Demographics Edition

Posted on Thursday, January 15, 2015 by Kate

You know your business needs to be on social media. You also know there’s a terrifying number of platforms and you sort of like sleeping at night, so how do you decide where to focus your efforts?

  • Facebook is still king, with 71% of adult Internet users and 58% of the general adult population liking and sharing up a storm. Check out this article for more percentages of the most popular platforms.
  • This infographic is an interesting look at social media users with regards to income and education level. Once you know who you’re after, this is helpful info.
  • Here’s a look at the age and gender breakdown of social media use. (Don’t let anyone tell you that young people are leaving Facebook.)
  • And finally, here’s an at-a-glance guide to help you decide which social network is right for your business.
This entry was posted in Blog and tagged , .

About Kate

As a former television journalist, Ms. Hagen knows a lot about engaging an audience. She is adept at using social media to capture the attention of travelers, feeding them useful information and carefully selected tidbits, all with the goal of turning prospective travelers into overnights.