You know your business needs to be on social media. You also know there’s a terrifying number of platforms and you sort of like sleeping at night, so how do you decide where to focus your efforts?
- Facebook is still king, with 71% of adult Internet users and 58% of the general adult population liking and sharing up a storm. Check out this article for more percentages of the most popular platforms.
- This infographic is an interesting look at social media users with regards to income and education level. Once you know who you’re after, this is helpful info.
- Here’s a look at the age and gender breakdown of social media use. (Don’t let anyone tell you that young people are leaving Facebook.)
- And finally, here’s an at-a-glance guide to help you decide which social network is right for your business.