For a business, having a social media presence comes with a pretty big responsibility. You have to listen. Often, you’ll hear great compliments, but sometimes, complaints. And in today’s digital age, your customer service response can make or break you.
- If you need convincing of just how important a role social media plays in customer service, check out these stats (including the fact that 2/3 of consumers have used a company’s social media site for customer assistance).
- Surveys show nearly half of customers expect a response to their question or complaint in just one hour. Time is of the essence in pleasing your people.
- Here are four ways to improve your social media customer service right now.
- And if you need a little inspiration on how to make your service stand out, check out these fun examples.