Link Friday: The Social Media Customer Service Edition

Posted on Thursday, December 11, 2014 by Kate

For a business, having a social media presence comes with a pretty big responsibility. You have to listen. Often, you’ll hear great compliments, but sometimes, complaints. And in today’s digital age, your customer service response can make or break you.

  • If you need convincing of just how important a role social media plays in customer service, check out these stats (including the fact that 2/3 of consumers have used a company’s social media site for customer assistance).
  • Surveys show nearly half of customers expect a response to their question or complaint in just one hour. Time is of the essence in pleasing your people.
  • Here are four ways to improve your social media customer service right now.
  • And if you need a little inspiration on how to make your service stand out, check out these fun examples.
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About Kate

As a former television journalist, Ms. Hagen knows a lot about engaging an audience. She is adept at using social media to capture the attention of travelers, feeding them useful information and carefully selected tidbits, all with the goal of turning prospective travelers into overnights.