Link Friday: The Do You Need an App Edition

Posted on Thursday, July 17, 2014 by Kate

With mobile traffic currently comprising more than half of all Internet usage, many businesses are left wondering, “Do we need an app?” Here are some links to help you make the call.

  • Needing (or not needing) an app mostly depends on your business.
  • Wondering just how popular apps are? Here’s a stat-packed infographic.
  • The alternative to an app is creating a responsive website (Psst! You should do this even if you have an app). See if this step is enough for your business.
  • Whether you opt for a responsive site or an app, one thing is for sure. You simply must have a mobile marketing strategy. Here are some basic principles to remember as you get started.
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About Kate

As a former television journalist, Ms. Hagen knows a lot about engaging an audience. She is adept at using social media to capture the attention of travelers, feeding them useful information and carefully selected tidbits, all with the goal of turning prospective travelers into overnights.