With the presidential election coming up, political news is more prominent than ever. Election news is branching out from traditional media sources and becoming more prominent in digital media.
- Republicans have been experimenting with mobile ads in the early elections, and it’s been a great tool for narrowing in on voters demographically.
- Both candidates have been using social media to reach women voters.
- President Obama used social media in the 2008 campaign, and will continue to expand his social media presence
- Mitt Romney developed a “With Mitt” mobile app. A great idea but the app had one small problem.