Link Friday: Back to School Edition

Posted on Friday, August 10, 2012 by Alan

It’s mid-August, and that means if you’re a parent, you’re being hassled about back-to-school shopping. According to the National Retail Foundation, the back-to-school sales period comes in as the second-highest sales event after holidays. So how does this affect the marketing industry?

  •  For marketers, that means it’s time to take advantage of families’ willingness to buy! Here’s how.
  • How early is too early to market to the back-to-school crowds? For incoming college freshmen, the conversation begins in March!
  • The market for school preparation is huge. Nearly $70 billion is spent each year. More stats here.
  • And for all the Moms and Dads out there, here are five ways to save on back-to-school shopping.

Good luck weathering the back-to-school madness!

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About Alan

Clever and creative, this master of social media knows how churn up excitement and build serious awareness. Mr. Hamari’s specialty is starting online conversations that keep going and going. He has an ability to discern new opportunities where others hadn’t before.