FAQs Can Help Drive Content

Posted on Friday, January 12, 2018 by Ben Jones

As we continue to plan out content for e-newsletters, websites and social media outlets for 2018, we’re taking to heart a piece of advice we picked up at a content conference last year, attended by three people from our Content team. One of the valuable tips we heard was to ask clients what questions they frequently get from visitors and potential visitors online, over the phone or in person at their visitor centers or chamber offices. Then, we can craft content based on these questions and use it on websites (FAQ pages, blog articles), in our e-newsletter copy and in social media. This content is valuable because it’s based on information people are actively looking for, not to mention that it can help bolster search results for our websites and improve engagement on our social media channels.

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