Design Trend: Less is not more

Posted on Friday, April 12, 2019 by Brianna

Design trends are moving away from the minimalist look and embracing influences of the 80’s and 90’s, making way for experimentation with retro patterns and hues. Bright, bold colors and gradients have taken the place of crisp neutrals and soft fades are replacing solid lines. These changes are refreshing to the eyes and help capture attention.

Instead of utilizing starkly different colors, similar hues are layered to create subtle contrasts and natural gradients that draw in the viewer and guide their eyes as they navigate the website. Bold tones, shadows and layers create depth in a 2D space. These elements are interesting to the eye to keep the viewer engaged. Pilch & Barnet has embraced this theme by integrating bold color palettes and gradients into logos and other elements for our clients.

This entry was posted in Blog.

About Brianna

Ms. Woller loves destination marketing because it allows her to sell the things she loves. She is a lifelong resident of Wisconsin and likes nothing better than to explore the state’s small towns and eclectic neighborhoods.