While the digital age has helped facilitate many human connections, it’s forced online design and the larger visual world to become more streamlined for the web. This results in designs that are flat and clean, but a bit impersonal. Artists and viewers feel nostalgia for design that feels more human. One way to achieve this is to create images that light-up the sensory and emotional centers of our brain: anything tactile, textural and personal. People are responding well to anything that has to do with direct touch. Artists strive to reach out to their audiences and develop a connection with them through images that are inviting and nearly tangible.
On a website, this might mean using photos that emphasize the look of water on a lake, or the coarse grain of cut wood on the side of a cabin. This could also mean sharing a special moment captured between a couple, family or friends. Pilch & Barnet is always looking for new ways to broaden our clients’ photo libraries so that they not only include the necessary photos, but the ones that are the most compelling and in-line with the latest design trends.