You’ve built a website that includes a blog. You’ve created a Facebook page for your business. And, you’ve figured out the workings of Twitter and are ready to start tweeting. So, now what? You need something to say.
Connecting with your customers and potential customers means engaging them with useful, entertaining or interesting information about your business or industry. If you have a good idea what your typical customer is like, you’ve got what you need to start posting and tweeting.
Ready to go? Here are some suggestions for creating engaging communications through your blog and social media.
- Photos, photos, photos – The Internet is increasingly an image-based medium. People respond immediately to a picture. Do everything you can to include an image with every post.
- What’s happening now – The most interesting thing is what’s happening right now. Did someone walk into your bait shop with a humongous smallmouth bass? Snap a picture and post it. Is the snow six feet deep on the snowmobile trail? Report it—and include a picture, of course.
- Interesting facts about your business category or field of expertise – Not every post or tweet should be about your business. Try sharing general information. Talk about the history of American motels. Give some background on the traditional Wisconsin fish fry. Anything interesting is fair game.
- Timely deals, discounts and offers – Is there a deal going on right now on any product or service? Post or tweet about it now.
- Recommendations and tips – Give your customers and potential customers something they can use. Post about the top five places in the area to take the kids during winter break. Write about the 10 best resources on the Web for information about some topic related to your business. Give your audience something useful and they’ll keep coming back.
- Articles, awards and mentions of your business – Was your business just profiled in the local newspaper? Have you just received an award? Was the mayor overheard saying your restaurant has the best coffee in town? Tell the world about it.
- Just ask people what they want to read about – Don’t guess at what your audience wants—ask them. Use your blog, Facebook page and Twitter to find out what your customers and potential customers would like to read about.
These are just a few ideas to get you started. It’s up to you to find out what people want. You’ll find that out by monitoring comments, website traffic, Facebook likes and retweets. The more you understand your audience, the easier it gets. Start posting and tweeting today!