There are many great reasons to create a style guide for your destination: it provides an easy overview of your destination’s brand and its assets; it serves as a guide to writers, designers and social media managers when working on projects; and it can be easily updated as your brand evolves.
When it comes to written content—whether it’s for e-newsletters, a website or print ad—style guides are especially valuable. Each destination has a unique voice that tells their story. For many destinations, that voice serves as a friendly, welcoming guide for visitors and prospective visitors, while for others, the voice takes the form of an actual personality (say, a prank-happy creature of Northwoods legend). It’s critical that the voice of a brand remains constant across all platforms, and style guides help make sure that’s the case.
We are in the process of updating style guides for all our clients to ensure that we stay on point and all our content reflects your destination’s goals and shows off all the great things you have to offer.