Category Archives: Work

How we’re keeping travel dreams afloat

Posted on Thursday, May 14, 2020 by Tyler

As the world worked to slow the spread of COVID-19 this spring, most people’s travel plans had to be put on hold. But while travelers couldn’t get in their cars and physically visit a destination, the need for destinations to connect with their audiences didn’t stop—in fact, building connections with travelers this year has been more important than ever. When travel is safe and permissible, we want people to already be thinking about their next travel destination, and we have spent the last few months getting them to do just that.

We’ve helped places continue conversations with travelers by developing and launching a mix of creative projects that leverage social media and help people enjoy a little “vacation” at home.

Here are some examples of what we’ve done:

  • Coordinated video interviews with small business owners to help them stay connected with visitors and share their updated offerings and services
  • Adapted our messaging to “dream now, visit later” language, consistent with the Wisconsin Department of Tourism and others in the industry
  • Promoted carry-out dining and online shopping options to help support local businesses
  • Invited people to share memories and photos of past vacations and curated that content on multiple platforms for our clients
  • Created COVID-19 resource pages on destination websites, updating the content as necessary
  • Created “5 minutes of relaxation” videos for client destinations on YouTube, featuring topics like a Northwoods sunset or a gently flickering campfire
  • Designed special COVID-19-related graphics encouraging residents and visitors to abide by official recommendations on masks and social distance procedures
  • Worked with several counties in northern Wisconsin to launch a “We love the Northwoods” campaign, encouraging visitors to share their Northwoods memories
  • Designed and sold a T-shirt featuring Rhinelander’s famous Hodag to help raise money for local businesses impacted by COVID-19 in Rhinelander
  • Used our Hodag Fan Club to promote fun games and activities for kids and families who are stuck at home
  • Created virtual photo tours of destinations across Wisconsin
  • Designed thank you posts and graphics for essential workers
  • Created funny photos and videos of Rhinelander’s Hodag in quarantine (check him out on TikTok!)
  • Promoted an effort to distribute special floral arrangements to local hospital workers on behalf of Hilldale shopping center
  • Ran a lighthearted photo contest that asked people to submit vacation “photo fails”

While a lot is uncertain in the weeks and months ahead, it will be important to keep talking with the travelers of today and tomorrow in new and creative ways. We’ll continue to find ways to keep the conversation going, and we’ll share some of these ideas on this blog.

The latest from the workshop

Posted on Monday, November 16, 2015 by Tyler

Find your perfect fall moments in Vilas County. This 30-second spot puts visitors in the driver’s seat (and the biker’s seat, the boater’s seat and the hiker’s seat, too) as it takes them on a first-person tour of some of the best things to see and do in Wisconsin’s Northwoods in autumn.

The latest from the workshop

Posted on Thursday, September 3, 2015 by Tyler
Boulder Jct Web Design/Development

In the Northwoods of Wisconsin, Boulder Junction is a destination that Brings Classic Back. The website helps travelers relive the resort town charm of yesterday with navigation that’s all about today. Hashtags organize the site and provide a navigation tool for a fresh stream of content that’s ever changing and always classic.

The latest from the workshop

Posted on Monday, February 16, 2015 by Tyler
Middleton 2014 Know N Go Photo Shoot

This visitor center on four wheels is the first interaction many people have with Middleton. This “Know-N-Go” car wrap grabs attention while conveying a friendly and inviting impression of the Good Neighbor City.

The latest from the workshop

Posted on Monday, February 16, 2015 by Tyler

Wisconsin Travel Best Bets needed a logo that was clean and simple yet compelling. This logo delivers and reminds travelers why the resource is your guide to these great Wisconsin destinations.

The latest from the workshop

Posted on Monday, February 16, 2015 by Tyler
Talkin Wisco contest

Exactly what language do we speak up here in Wisconsin? Wisconsin Travel Best Bets asked people this question, and cripes did it get some fun responses.

The latest from the workshop

Posted on Monday, February 16, 2015 by Tyler
Vilas infographic

The Trail Mix infographic offers a tasty mix of facts about Vilas County’s fantastic trails. How old are those hemlocks? Where are those loons? How many fried cheese curds can I eat? The Trail Mix infographic has all the answers.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler


Where can you catch some fun? Rhinelander, of course. The Rhinelander area is the Heart of Hodag Country and home to some of the best lakes and trails in Wisconsin.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler

The message of this bi-weekly e-newsletter is “Variety.” Oshkosh offers more than 1,000 events annually and a host of fun activities and attractions. Every e-newsletter gives the traveler dozens of reasons why they need to plan a getaway.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
Mississippi River Country

This Japanese-language website presents the riches of Mississippi River Country to Japanese travelers, group tour planners and travel writers.