Category Archives: Blog

Link Friday: The Super Bowl LI edition

Posted on Thursday, January 26, 2017 by Kate

Just because our beloved Packers aren’t in the Super Bowl again this year doesn’t mean you can just walk away and ignore it. If you’re a marketer, it’s worth your time.

• In 1967, a 30 second spot during the Super Bowl cost $42K. Fifty years later, the cost is 119 times that at over $5 million.
• Snickers is trying something new this year – the first live Super Bowl ad. Whaaaat?
• Some of this year’s commercials have already been leaked, check them out here.
• So it’s probably safe to say you won’t be buying any ad time during the big game. Here are a few alternate strategies you could learn from instead.
• Or is it better to just avoid the hype entirely? One company says yes.

Link Friday: The 2017 Travel Outlook Edition

Posted on Thursday, January 12, 2017 by Kate

All we knew for sure in 2016 was we wanted it to be over. Well, it’s 2017 now and it’s time to take a look at what the world of travel holds for us in this brand new year.

  • A third of American adults are up for taking more time off in 2017, compared to last year. One of the trends you can expect is more “last-chance” trips to places that are on the brink thanks to climate change. Womp, womp.
  • 2017 could be a year of changes when it comes to travel. Check out this article that lays out what you’ll see different in airplanes, airports, theme parks and hotels.
  • Vogue says “transformational travel” will be the hot travel trend this year. They define it as, “travel motivated and defined by a shift in perspective, self-reflection and development, and a deeper communion with nature and culture.” Read more about this zen trend here.
  • Other things you’ll see in 2017: lower airfares (but higher added on fees), continued growth of Airbnb type lodging, and bargains to Europe (so long as the euro continues its struggles).

Link Friday: The Christmas 2017 Edition

Posted on Thursday, December 8, 2016 by Kate

Christmas is just a little more than two weeks away (and yet, my Elf on the Shelf has yet to move).

  • Good news! The travel outlook looks promising, considering the horrifying wait times and overcrowding that was expected at Thanksgiving didn’t live up to the hype.
  • Travel might even be so good you’ll give up the Christmas hoopla all together and just spend your hard-earned days off going on vacation. Here are 6 reasons to do just that.
  • It’s probably no surprise that the holidays can be a stressful time – lots of bills, avoiding your weird relative, but the very act of shopping can be hard on your heart, with 88% of participants in a recent study experiencing a racing heart while shopping! To reduce your stress, try “high intensity interval shopping.”
  • Or just relax and watch these top 10 most popular Christmas ads of 2016. You never know, a good ugly cry might even help reduce some of that shopping stress!
  • But laughing is the best stress-buster of all, so prepare to snort at these funny photos of kids encountering Santa!

Link Friday: The 2016 Black Friday Edition

Posted on Friday, November 18, 2016 by Kate

Black Friday is nearly upon us! Are you ready for some shopping?

  • Black Friday 2016 is on pace to be another record year, with an expected 137.4 million Americans to shop online or in store – up about 2 million from last year.
  • Although you might snag a deal, one article suggests you might actually gain more from skipping the Black Friday sales altogether.
  • If you can’t resist the lure, skip the long lines and hop online and book a Black Friday hotel deal
  • Did you ever wonder if Black Friday is really a deal at all? Well, it depends what you’re buying.
  • Here’s a deal you can’t go wrong with: free admission to state parks on Black Friday. Nicely done, Visit Michigan!

Link Friday: The 2016 Presidential Election Edition

Posted on Thursday, November 3, 2016 by Kate

Nothing demonstrates the power of social media quite like an election – especially the 2016 presidential election.

  • Eight years ago, we were all wowed by Barack Obama’s social media strategy. This time around, social media marketing is a given, but the approach of each candidate is quite different and there are lessons to be learned from each as you create your own strategy.
  • The stand out social network in this election is definitely Twitter. For better or worse, it’s been Trump’s medium of choice and while it sometimes comes back to bite him, there’s a value in its authenticity. But will Twitter live to see 2020?
  • If it seems like this election’s polls are all over the place, it’s because they are. It’s getting harder and harder to get an accurate poll – social media could be the answer.
  • Studies are showing that social media users are more stressed about the election than their less connected counterparts but nearly everyone is in agreement about one thing – they wish it was over already.

Link Friday: The Millennial Travel Edition

Posted on Thursday, October 6, 2016 by Kate

Millennials are the coveted demographic right now. Young, but not too young to have disposable income. Old, but not so old they shun the torrent of technology swirling around us. Let’s take a look at how they’re shaping the travel industry.

Link Friday: The 2016 Fall Travel Edition

Posted on Thursday, September 15, 2016 by Kate

Fall is when the crowds die back, the temps cool off and the prices come down.

Link Friday: The 2016 Labor Day Edition

Posted on Thursday, September 1, 2016 by Kate

Labor Day weekend marks the unofficial end of summer and the season’s last travel hurrah.

  • This is where we’d tell you what AAA is predicting in terms of Labor Day travel, but apparently, they’ve decided to stop doing so.
  • That’s because, believe it or not, Labor Day isn’t one of the busiest travel weekends of the year. But don’t assume that means you’ll be alone on the highways. The cheapest gas in more than a decade means you’ll have plenty of company out on the road.
  • Low prices at the pump mean now is a great time to encourage travelers to pay your area a visit with an end of summer road trip! That means selling yourself – if you aren’t sure how, hire a destination marketing firm and leave it to the experts.
  • Know what else Labor Day weekend is good for? Shopping. Check out the best things to buy in September (pssst – one of the things is your holiday travel tickets!).

Link Friday: The 2016 Back-to-School Edition

Posted on Thursday, August 25, 2016 by Kate

Forget Christmas – for parents across the nation, it’s the most wonderful time of the year! Back-to-school time!

  • It’s estimated that Americans will spend over $75 billion dollars on back-to-school supplies. Before you try to figure out how many #2 pencils that averages out to, that number includes college spending, which is obviously pricier.
  • Most back-to-school shoppers opt to make their final purchases at a brick and mortar store, but a retailer’s online presence during this season is still super important. That’s because most shoppers browse online and compare prices before ever getting in the car.
  • Knowing that, it’s key to have a social media strategy for back-to-school time (just like other key times of the year you can take advantage of). Here are a few ideas to get you started.
  • It turns out that companies aren’t the only ones making use of social media this time of year – teachers are finding innovative ways to incorporate it into their curriculum. Makes sense, really – social media isn’t going away and it’s becoming part of more and more jobs, so learning to use it wisely is key.

Build a Better Website with Pilch & Barnet

Posted on Thursday, August 11, 2016 by Kate

Our web team here at Pilch & Barnet has been pretty busy lately building some amazing websites.

More are in the hopper, but within the last few months, we’ve proudly launched new sites for the Town of Land O’ Lakes Accommodations Commission, the Sayner-Star Lake Chamber of Commerce and Vilas County Tourism & Publicity.

All three destinations are located in Wisconsin’s Northwoods and are visually breathtaking, so incorporating bold imagery was an important building block in creating their sites.  Each makes use of large, colorful photos capturing the serenity and beauty of each destination, but also highlighting the myriad of activities available in each location. Travelers are able to easily imagine themselves there, fishing, paddling, biking, or just relaxing under the stars.

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Another key element is video. On Vilas County’s website, video is used to generate excitement about everything there is to do and see in the area – waterskiing, paddling, ziplining, shopping. The video immediately engages the site visitor with the season’s best fun and as summer turns to fall, and fall to winter, the videos will change too, giving the site a fresh look and always keeping seasonal activities in the forefront.

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On Sayner-Star Lake’s site, video will soon be incorporated to feature the area’s lodging properties and their proprietors. The identities and backstories of the folks who run these establishments play an important part of the experience of a Sayner-Star Lake visitor and video is an ideal way to capture those playful, larger-than-life personalities.

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Other important goals in our site building include ease of navigation, engaging but succinct copy, clear directives to our other marketing channels like social media and helpful, interactive maps. The common denominator here is usefulness. We’re web users and travelers just like the folks we’re marketing to, and we believe websites should above all, be useful. That’s why we strived to make it easy for visitors to find places to stay, things to do and maps to get them there. For travelers seeking even more info, we made it effortless to sign up for e-newsletters and promotions and a cinch to find more great photos and videos through our clients’ social media networks.

Could your website use a facelift? Get it touch with us here.