In general, it appears that 2018 will be the year of vibrant and colorful design. From typography to photography, the general trend is for brighter, bolder layouts and colors. Last year, in contrast, we saw a resurgence in vintage trends, nostalgic muted tones and minimalism. According to leading design blog “99 Designs” and “Venngage,” popular looks will be specialized and unique. To accomplish out-of-the-box design, photo manipulation, lettering, and illustration will become popular—alone and combined—to make brands stand out among their competitors.
Pilch & Barnet has utilized photo manipulation most recently for some of our clients, placing a map pattern over photos on a website and placing selective photo cutouts over logos on visitor guides. Another example of photo manipulation is on the team member photos on the Pilch & Barnet website.