Many famous brands this year are using bold and vibrant color combinations in print, web and mobile app design. Just take a look at the biggest companies that have rebranded recently, like Uber or Subway, and you’ll see that brighter colors have worked their way into the new logos.
The rule of thumb is the brighter the palette, the more your brand will stand out. With the popularity of smaller devices, such as tablets and smartphones, increasing over the last couple of years, it’s become essential to use bright bold colors to make sure your designs don’t blend in with your competition—or worse—the screen. As we brand/rebrand our clients, we have been working to choose the right color combinations to help their brands stand out from the crowded tourism markets while also staying true to the unique character of each destination.