Link Friday: The Favorite Social Media Influencers Edition

Posted on Thursday, February 20, 2014 by Kate

At Pilch & Barnet, we’re always scouring the Internet for the latest trends and helpful information about social media marketing. Today, we’re sharing with you some of our go-to social media favs.

  • Jon Loomer. He’s a Facebook marketing coach, author, speaker and strategist. His website and Facebook page offer daily tips, blogs and first hand research. He also offers one-on-one coaching (for a fee). Put his sites in your regular rotation.
  • Mari Smith. One of the world’s leading social media strategists and Facebook marketing expert. She’s got a ton of helpful info on her website and Facebook page as well, stocked with blog and tips. She offers a good number of free webinars of which you should take advantage.
  • Mike Stelzner. He’s the founder/CEO of the website socialmediaexaminer.com and host of the Social Media Marketing podcast – one of the top 10 marketing podcasts on iTunes. He often blogs for the site, but it’s also full of helpful tips and articles from lots of other industry power players.
  • Scott Monty. He’s the head of social media at Ford Motor Company, one of Forbes top 10 influences in social media. His blogs and podcasts are a great resource for advice about corporate communications and social media.
  • Huffington Post Tech Section . They’ve got tons of blogs, helpful articles, interesting tidbits and its constantly updated. Big time social media influencers are often featured here as well.

Link Friday: The 2014 Winter Olympics Edition

Posted on Thursday, February 13, 2014 by Kate

Social media is playing a big role in the 2014 Winter Olympics.

  • It all began when the media began arriving in Sochi and discovered a few “minor” issues, spawning the hashtag #SochiProblems.
  • Olympians are loving what social media is doing for them. One outstanding performance and they’re drowning in followers and fans, going viral on the Internet and hopefully, getting big name sponsors out of it.
  • While the rest of the world is chatting about the Olympics on Facebook and Twitter, Russia has its own new social media force to be reckoned with: Vkontakte.
  • Not ready to do your own triple toe loops or 720s? You can still be a competitor – in the Social Media Olympics!

Now go for the gold!

Look who joined the team!

Posted on Monday, February 10, 2014 by Tyler
Meag Tessmann

Ms. Tessmann is a design warrior whose quiver of arrows includes print, Web, photography and video. She is also an accomplished illustrator. Her career has included stops in Armenia and Costa Rica, and we’re glad she landed here at Pilch & Barnet.

Link Friday: The Valentine’s Edition

Posted on Thursday, February 6, 2014 by Kate

Cupid’s big day is almost here – make the most of it with this week’s Link Friday!

  • Valentine’s Day isn’t just about sending cards and flowers and eating chocolate past the point of regret. Holidays can be important marketing opportunities you don’t want to miss out on.
  • Planning a getaway for you and your sweetie can make for a Valentine’s Day to remember! Here are the best spots for a romantic escapade!
  • Alone this V-day? Fear not. Here are seven ways to spend the day (and none of them involve being locked up with your cats, I promise).
  • Awww, you shouldn’t have. No, really, you shouldn’t have. Cross-check this helpful list of bad gift ideas from Amazon.com before you decide on that “perfect” gift.

Happy heart day!

The latest from the workshop

Posted on Wednesday, February 5, 2014 by Tyler
Japan Mississippi River Country Website

The Mississippi River region is uniquely American, which means it not only draws visitors from across the country but across the globe as well. That’s why the 10 states along the Mississippi River – collectively known as Mississippi River Country – work hard to promote their states internationally. These efforts include a Japanese-language website, themed itineraries (music, regional cuisine, and more) and guided tours through the Mississippi River states with writers, editors and photographers from Japan.

The latest from the workshop

Posted on Wednesday, February 5, 2014 by Kate
West Bend Best of the Road Logo

West Bend, Wis., is the “Geocaching Capital of the Midwest” and was one of the finalists in Rand McNally’s 2014 Best of the Road competition. Competing against nearly 200 other cities for the title of “Best Small Town for Geocaching,” West Bend launched an aggressive marketing campaign that included outreach to local and regional media, social media posts across multiple platforms and interaction with bloggers and local geocachers in an effort to get out the vote. And it paid off, as West Bend won the popular vote against towns as diverse as Helena, Mont., and Peachtree City, Georgia.

The latest from the workshop

Posted on Wednesday, February 5, 2014 by Alan
Boulder Junction Musky Infographic

Travel to Vilas County in northern Wisconsin and you’ll find Boulder Junction, the Musky Capital of the World®. But what makes this tiny town such a musky hotbed? Take a look at this infographic to find the answer – as well as trivia, fishing tips and everything else you need to know about Esox masquinogy.

2014 Madison/Milwaukee ADDY® Award Winner: Copywriting

The latest from the workshop

Posted on Wednesday, February 5, 2014 by Tyler
Drive the Great River Road Facebook Cover

The Great River Road – the 3,000-mile National Scenic Byway that stretches from northern Minnesota to the Gulf of Mexico in Louisiana – celebrated its 75th anniversary in 2013. The celebration of America’s Greatest Drive included the launch of the annual Drive the Great River Road Month in September, media coverage from outlets across the country, recognition on the floor of the U.S. Congress and more. Here’s to 75 more years!

The latest from the workshop

Posted on Wednesday, February 5, 2014 by Alyson
Sample youtube image.

Summertime in Middleton, Wis., beckons visitors with its miles of recreational trails, fresh food at local farmers’ markets and restaurants, and fun for family members of all ages. That’s why it’s greener here, and this 30-second spot takes the viewer on a trip of the city, highlighting the myriad ways to make a trip to Middleton special.

2014 Madison/Milwaukee ADDY® Award Winner

The latest from the workshop

Posted on Wednesday, February 5, 2014 by Tyler
Stevens Point Check in to the Arts Infographic

Located in the middle of Wisconsin, the Stevens Point area boasts a wide array of arts attractions and activities, from its 20-acre outdoor sculpture park to theater, dance and musical performances across Portage County. The Celebrate the Arts campaign, launched in spring 2013, highlighted these unique amenities through social media posts, an infographic, a check-in contest, banner advertising, e-newsletters and more.

2014 Madison/Milwaukee ADDY® Award Winner: Digital Campaign