The latest from the workshop

Posted on Friday, June 13, 2014 by Tyler
Vilas trails app

Trails are one of Vilas County’s the most important tourism assets. Communities throughout the county have worked hard to create one of the top silent sports destinations in the Midwest. The Vilas County Map It Trails App for iPhone is a highly-practical, easy-to-use app that includes maps for Vilas County’s 58 designated trails, including six canoe trails.

App users can select trails based on mileage, difficulty, trail type and more. The app is an essential tool for hikers, bicyclists, birdwatchers, cross-country skiers, snowshoers and paddlers.

Link Friday: The Wellness Travel Edition

Posted on Thursday, June 12, 2014 by Kate

Wellness tourism is a niche market that’s blowing up worldwide. If you’re not already reaching out to this luxury segment of the traveling population, let us explain why you should.

  • Wellness tourism defined.
  • Who are wellness travelers? What are they looking for? Find out here.
  • Here’s an interesting article about the economic potential of appealing to “wellness travelers.” It includes some pretty mind-blowing stats like the fact that tourists spend 130% more than a regular leisure traveler.
  • India is the world’s fastest-growing wellness travel destination with a projected 22% annual growth. Learn from its example.

Link Friday: The Budget Travel Edition

Posted on Thursday, June 5, 2014 by Kate

With the economy still recovering, budget travel is a trend that isn’t going away anytime soon.

Link Friday: The Summer Travel Outlook

Posted on Thursday, May 29, 2014 by Kate

Summer has unofficially begun and it’s time to take a look at the season’s travel outlook.

  • Summer travel bookings are up from this time last year and most aren’t listing a budget as their number one priority anymore.
  • Airlines are looking forward to a red-letter summer, with the highest numbers of passengers since 2008.
  • Summer travel trend: People just aren’t as interested in “unplugging” as we think they are. Two-thirds of the folks in this study listed “in-room technology as an amenity they can’t live without.”
  • Find out where people are going this summer.

Link Friday: The Foodie Travel Edition

Posted on Thursday, May 22, 2014 by Kate

Everyone eats when they travel, but have you ever traveled to eat? You just might be a foodie traveler.

  • A what? See the definition of “culinary travel” here.
  • Here’s the mostly international bucket list for foodie travelers.
  • No budget for leaving the country? No problem. There are plenty of amazing options for culinary travelers right here in the good ol’ U.S. of A.
  • Let’s go over the role this travel trend plays in tourism.
  • There’s a growing segment of foodie travel called agritourism, which includes activities like picking your own fruits and veggies. But it’s really so much more and perfect for epicureans.

Link Friday: The Solo Travel Edition

Posted on Thursday, May 15, 2014 by Kate

Solo travel is on the rise, especially among women.

  • And it’s just what the lead sentence of this article states: “A solo vacation is no longer weird or tragic – it is just the coolest indulgence.”
  • Check out the 26 best places for solo travel – both domestic and international.
  • Here are some helpful tips for flying solo on your next vacation.
  • Don’t leave home without this list of handy sites for the lone traveler.

Link Friday: The Global Travel Edition

Posted on Thursday, May 8, 2014 by Kate

Global travel is on the rise double digits from last year.

Link Friday: The Extreme Travel Edition

Posted on Thursday, May 1, 2014 by Kate

For many, vacation is about relaxing. For others, it’s about excitement. This Link Friday we dive into the world of extreme vacations.

  • A recent report shows adventure travel has been growing strong since 2009. It’s time to start thinking about marketing to this niche group.
  • Here’s a list of the top 10 thrill-seeker vacays. Adrenaline junkies only.
  • There’s also a sub-niche of adventure travel: extreme sports vacations. And they include activities you may never have heard of – like zorbing and cheese rolling.
  • Here are some places to check out if you’re in the mood for a different kind of extreme: extreme resorts.

Link Friday: The Handy Travel Apps Edition

Posted on Thursday, April 24, 2014 by Kate

Travel is sort of our thing at Pilch & Barnet. Check out these handy apps to make your next trip that much easier.

  • Apple Maps is ok. Google Maps is better. Public transportation directions, more accurate routes and turn-by-turn GPS navigation makes this app a must-have.
  • Traveling abroad? You’re going to need to convert money, distance, degrees – The Converted app takes care of it all in one place.
  • Organize your travel in one place with TripIt. It will import information from your e-mail inbox and organize your flights, hotel and car rentals, dinner reservations and more into one big itinerary. Use the free version, do a 30 day free trial or pay for a year, if you’re really a jet setter.
  • Ready to hit the open road? Download Roadtrippers first. It’ll map out your route based on interesting sites to see along the way.

Link Friday: The #Hashtags Edition

Posted on Wednesday, April 16, 2014 by Kate

Hashtags are hot right now. They can be both extremely useful and extremely annoying, so be cautious.

  • New to hashtags? Here’s what you need to know and why they’re an important part of social media.
  • A new study shows using more than two hashtags in your Facebook updates significantly reduces engagement. Keep it simple.
  • Remember, keep your hashtags online. Don’t include them in your speech. Ever. See this video of Jimmy Fallon and Justin Timberlake to illustrate the point.
  • There’s been some gossip that Twitter may do away with hashtags altogether down the road. Keep an eye on it, but for now, use them to create a central place for folks to see and discuss your topics.