Link Friday: The Foodie Travel Edition

Posted on Thursday, May 22, 2014 by Kate

Everyone eats when they travel, but have you ever traveled to eat? You just might be a foodie traveler.

  • A what? See the definition of “culinary travel” here.
  • Here’s the mostly international bucket list for foodie travelers.
  • No budget for leaving the country? No problem. There are plenty of amazing options for culinary travelers right here in the good ol’ U.S. of A.
  • Let’s go over the role this travel trend plays in tourism.
  • There’s a growing segment of foodie travel called agritourism, which includes activities like picking your own fruits and veggies. But it’s really so much more and perfect for epicureans.

Link Friday: The Solo Travel Edition

Posted on Thursday, May 15, 2014 by Kate

Solo travel is on the rise, especially among women.

  • And it’s just what the lead sentence of this article states: “A solo vacation is no longer weird or tragic – it is just the coolest indulgence.”
  • Check out the 26 best places for solo travel – both domestic and international.
  • Here are some helpful tips for flying solo on your next vacation.
  • Don’t leave home without this list of handy sites for the lone traveler.

Link Friday: The Global Travel Edition

Posted on Thursday, May 8, 2014 by Kate

Global travel is on the rise double digits from last year.

Link Friday: The Extreme Travel Edition

Posted on Thursday, May 1, 2014 by Kate

For many, vacation is about relaxing. For others, it’s about excitement. This Link Friday we dive into the world of extreme vacations.

  • A recent report shows adventure travel has been growing strong since 2009. It’s time to start thinking about marketing to this niche group.
  • Here’s a list of the top 10 thrill-seeker vacays. Adrenaline junkies only.
  • There’s also a sub-niche of adventure travel: extreme sports vacations. And they include activities you may never have heard of – like zorbing and cheese rolling.
  • Here are some places to check out if you’re in the mood for a different kind of extreme: extreme resorts.

Link Friday: The Handy Travel Apps Edition

Posted on Thursday, April 24, 2014 by Kate

Travel is sort of our thing at Pilch & Barnet. Check out these handy apps to make your next trip that much easier.

  • Apple Maps is ok. Google Maps is better. Public transportation directions, more accurate routes and turn-by-turn GPS navigation makes this app a must-have.
  • Traveling abroad? You’re going to need to convert money, distance, degrees – The Converted app takes care of it all in one place.
  • Organize your travel in one place with TripIt. It will import information from your e-mail inbox and organize your flights, hotel and car rentals, dinner reservations and more into one big itinerary. Use the free version, do a 30 day free trial or pay for a year, if you’re really a jet setter.
  • Ready to hit the open road? Download Roadtrippers first. It’ll map out your route based on interesting sites to see along the way.

Link Friday: The #Hashtags Edition

Posted on Wednesday, April 16, 2014 by Kate

Hashtags are hot right now. They can be both extremely useful and extremely annoying, so be cautious.

  • New to hashtags? Here’s what you need to know and why they’re an important part of social media.
  • A new study shows using more than two hashtags in your Facebook updates significantly reduces engagement. Keep it simple.
  • Remember, keep your hashtags online. Don’t include them in your speech. Ever. See this video of Jimmy Fallon and Justin Timberlake to illustrate the point.
  • There’s been some gossip that Twitter may do away with hashtags altogether down the road. Keep an eye on it, but for now, use them to create a central place for folks to see and discuss your topics.

Link Friday: The Easter 2014 Edition

Posted on Thursday, April 10, 2014 by Kate

Easter’s almost here. This means we can really call it spring now, right?

  • A still tenuous economy has many predicting a drop in the spending associated with Easter this year.
  • Forget the dye and vinegar. Color Easter eggs like a boss.
  • The eggs you hunt in your backyard aren’t the only kind worth looking for! Uncovering the virtual kind buried in websites can be just as rewarding. Check out these cool ones on YouTube.
  • Candy is a big deal at Easter. These recipes include your favorite sweet treats, but for a 21 and over crowd.

Link Friday: The Facebook Page Changes Edition

Posted on Thursday, March 27, 2014 by Kate

There are changes coming to your Facebook business pages (again). Here’s the low-down.

  • There are three big changes. Your timeline is going to look different, you’ll see important info about your ads/likes/reach without having to click away from the timeline and you’ll be able to size up your competitors at a glance. Here’s the official announcement from Facebook.
  • Originally, the plan was to hide your page’s tabs (apps) under the “More” section, but after an outcry from marketers, they’ll appear there and along the left side of the newsfeed. Remember, tabs have never been visible on mobile, so this is only a change for desktop users.
  • No change comes without questions, so here are the top 5 (with answers from Facebook) about the upcoming modifications.
  • If you want to see the changes in action, visit the Facebook for Business page. It’s live there.
  • Remember in the new design, your page name and some drop-down buttons will appear over your cover photo, so keep this in mind when you select or build your image (No link in this one, just a heads-up!).

Link Friday: The Spring Travel Edition

Posted on Thursday, March 27, 2014 by Kate

Technically, spring is here. And if you’re anything like me, it’s time to start thinking about a vacation to a place that is spring in practice as well as in theory.

  • Spring is a great time to travel because rates are generally lower than during the summer. For example, rooms in places like Chicago, San Francisco and Seattle are down between 13-20% at this time of year and in some international destinations, like Turkey, they’ve dropped almost 30%.
  • There’s a new travel trend taking hold this spring: hobby travel. Vacations dedicated to exploring your favorite books and authors, wine tasting, scientific research, religion – you get the idea.
  • In case you haven’t grasped the power of photography in travel marketing, check out these gorgeous photo albums of spring around the world.
  • In the mood for a road trip this spring? RV sales and rentals are on the rise.

Look who joined the team!

Posted on Monday, March 24, 2014 by Sarrut

Thoughtful and creative, this expert coder builds websites, e-newsletters and banner ads that intrigue and ignite. Mr. Jorgenson’s greatest strength is his razor sharp analytic reasoning. Combine that with his considerable design abilities and you have one formidable Web developer.