The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
Porcupine print ad

Words can’t describe the beauty of the Porcupine Mountains. Images are the best way to sell this breathtaking place. There’s no destination quite like it in terms of scenery and solitude. It’s a place that beckons dreamers of every age, a place that welcomes them. Who wouldn’t want to go to a place like that?

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
paddling in oneida


Using Oneida County’s definition brand motif, this 30-second spot shows the viewer the full range of activities available in the fall. The definitions are clever and the images colorful. The spot presents an appealing place with a fun attitude.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
Summer Snapshots

This simple photo contest asks travelers to submit their best Oneida County vacation photos. The contest not only promotes the destination, it engages qualified travelers in a powerful way.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
oneida branding

The Oneida County brand strategy uses definitions to present travelers with interesting new ways of thinking about ordinary things. Fishing, hiking, biking, water skiing and getaways are all defined through the lens of an Oneida County vacation. The logo pulls from the color palette of the Northwoods and gives a strong sense of place.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
onalaska infographic

Onalaska on the Mississippi River is a fun place to visit and a healthy place live. This simple infographic details the reasons why Onalaska is such a wonderful place to play and stay fit.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
MID-VG-Cover

The 2013 Middleton Visitor Guide is a departure from the community’s guides of the past. Large sections of running copy are replaced with concise top-ten lists and itineraries that quickly give travelers a sense of what a trip to Middleton is like. The cover is also a departure, promoting the new Middleton “Pick N Play” app for smartphones and tablets, a fun new tool travelers can use to plan their trip to Middleton or guide them while they’re in Middleton. This is a visitor guide that is keeping pace with the latest in destination marketing.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
Middleton infograohic

Middleton is a perennial favorite on annual lists of the best places to live. One of the reasons for this is the city’s excellent park system. This infographic shows convincingly why Middleton’s system of parks and trails is so outstanding.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
Middleton Branding

How do you say that a place is just plain better? Well, you list the ways. No use being shy. The new Middleton brand shows you why it’s healthier, greener, tastier, cozier, snazzier, smarter, better here. Relying on bold images and simple taglines like “it’s healthier here,” the traveler sees why the perennial favorite on the annual lists of the best places to live is also a great place to visit.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
The-Great-River-Road-on-Pinterest

A trip along the Great River Road, the nation’s longest and most important National Scenic Byway, is a visual experience. These pinterest boards present the full range of scenes and seasons. The images whet your appetite and make you want to hit the road and see more.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
boulder-branding

Bright, bold, colorful and fun. Boulder Junction’s brand look conveys what a vacation is supposed to be about. The catchy rhymes and screwball sayings in the banner ads, print ads, website and infographics keep it light, yet convey what this classic destination has to offer.