We can all agree that 2020 was a tough year for everyone. But here at Pilch & Barnet, although COVID-19 scattered us out of our office, our collaboration couldn’t be stopped. We banded together and created some creative, fun projects for our clients—projects that brought us home five brand new awards!
The American Advertising Awards (the Addys) is the industry’s largest and most representative competition, bringing in more than 35,000 entries each year throughout its local chapters. The goal of the Addys is “to recognize and reward the creative spirt of excellence in the art of advertising.”
Here’s what we won!
Gold Addy – Visual/Illustration/Series
For best visual illustration, we won a Gold Addy for our work on a series of Hodag emoji GIFs. The Hodag is a beloved mythical creature and mascot of Rhinelander, Wisconsin. Our design team illustrated these fun caricatures, then animated them into GIFs for use in social media. They’ve already received more than a million views! See more of our work for Rhinelander here.
Silver Addy – Social Media – Campaign
Our first Silver Addy also belongs to the Hodag! This creature fancies himself a bit of an influencer in the Northwoods (he once ran for President, after all), so we knew TikTok was the perfect platform for him to strut his stuff. In just a few months he reeled in hundreds of followers with his hypnotic dance moves. Watch the Hodag break it down here.
Silver Addy – Direct Marketing – Sales & Marketing – Specialty Advertising
If you haven’t noticed by now, the Hodag is kind of a big deal. When COVID hit, and social distancing became a frequently employed term, it occurred to us that the Rhinelander Hodag was keeping his distance way before it was cool. So, we put together this limited-edition t-shirt and it sold like gangbusters—with all the proceeds going to the Rhinelander Chamber and its businesses. This clever idea earned us another Silver Addy.
Silver Addy – Websites – Consumer Website
Our final silver Addy comes to us via a brand-new website for the travel consortium Wisconsin Travel Best Bets. This beautifully redesigned site is packed with articles on everything from award-winning breweries to hidden beaches and delivers big on inspiration to book a trip to Wisconsin. See it for yourself here.
Bronze Addy – Online/Interactive Campaign
Last, but certainly not least, is our Bronze Addy for an online/interactive campaign. In anticipation of tourism’s recovery in the wake of the COVID-19 pandemic, we helped the seven counties of The Northwoods of Wisconsin band together to launch a new brand website and social strategy, including profile frames, Instagram stickers, and a new hashtag. Using these tools, and their unified efforts, the area was able to boost visitor confidence and begin its recovery.
See more of this award-winning campaign here.
Like what you see? Want to learn more? Pilch & Barnet can help your destination or company grow too! See some of our best work here.