Link Friday: The Fall Travel Edition

Posted on Thursday, September 18, 2014 by Kate

The official start of fall is just a few days away. Here’s a little glimpse at the travel outlook.

  • Here’s a pretty comprehensive overview of what travelers can expect this fall. (Spoiler alert: airfare prices are up, hotel costs are up even more, but car rental prices are down.)
  • It’s not all bad news. Fall is also “shoulder season” which means certain kinds of travel (and travel to certain places) are actually a way better deal this time of year.
  • Check out these best cities in America for an autumn adventure.
  • Thinking about how to market your destination for fall? Tourism powerhouse Pure Michigan gives the season its own section of their website, including a color map, great fall activities and stunning imagery.
  • No travel itinerary in your future? Explore this photo gallery of the finest fall color in North America.

Link Friday: The Tourism Mobile App Edition

Posted on Thursday, September 11, 2014 by Kate

Did you know travel-related apps are the 7th most downloaded type of apps?

  • So it begs the question, does my destination really need an app? And if you can ignore the fact that it’s a pitch from a place that makes mobile apps, this e-book has a lot of great facts and figures about mobile use in relation to tourism.
  • Most destination apps are an extension of their websites and/or visitor guides. The clever ones include an element of fun, like the Middleton Pick-N-Play app we created, where users who aren’t sure what they want to do in town and just shake their iPhones and let the app choose for them.
  • Another great concept for a travel app is to tap into popular activities in the area. For example, in the Map It Vilas County app we created, users can find the perfect trail for any activity and any season, and it even has filters for mileage and pet allowances.
  • If you’ve got a lot to offer (like a whole country’s worth of stuff), you could go out all out, like the Hong Kong Tourism board did, creating a ton of different apps including a virtual tour guide with full panoramas and apps for island walks and heritage walks. P.S. Thailand went a little overboard too.
  • However you choose to do your mobile app, just be sure you do it well. Wonky apps look cheap and research is showing that a good number of smartphone users don’t trust apps when they don’t know who’s behind them. Make sure your tourism entity is completely transparent in your descriptions.

Link Friday: The NFL Edition

Posted on Thursday, September 4, 2014 by Kate

Are you ready for some football? The regular season is finally here!

  • Have a look at the NFL teams with the highest social media acumen (based on fans and followers).
  • Did you know pro athletes have their own social network these days? It’s called Sqor (pronounced “score”) and believe it or not, Brett Favre is on the board of directors (until he decides to retire and then unretire, anyway).
  • NFL commish Roger Goodell got a good old fashioned (or maybe new fashioned?) public shaming via social media in late August and policy changes in the NFL actually came of it. Further proof that the public’s influence via social media can be incredibly powerful.
  • And far be it from us to deny you some college football action in this Link Friday, so check out this list of the 50 best college football personalities to follow on Twitter (former Wisconsin Badgers coach Bret Bielema made the list. Discuss.).

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
west bend

Minutes from Milwaukee, West Bend is the ideal getaway destination for millions of travelers. The website is well-organized, straightforward and full of links to useful information sources. Menus are succinct. Images dominate. Users will quickly find what they’re looking for.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler

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Where can you catch some fun? Rhinelander, of course. The Rhinelander area is the Heart of Hodag Country and home to some of the best lakes and trails in Wisconsin.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
enewsletter

The message of this bi-weekly e-newsletter is “Variety.” Oshkosh offers more than 1,000 events annually and a host of fun activities and attractions. Every e-newsletter gives the traveler dozens of reasons why they need to plan a getaway.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
Mississippi River Country

This Japanese-language website presents the riches of Mississippi River Country to Japanese travelers, group tour planners and travel writers.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
explore black river falls

This simple, attractive website is easy-to-use, whether you’re using your desktop or smartphone. The black background makes every bit of color pop. The color scheme matches perfectly the hues of the destination. The content is complete and well organized.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
Photo Fail Contest

Everyone has an awkward vacation photo, and this contest invites one and all to share their embarrassing moments with the world. The entries were hilarious, the competition was fierce, and everyone was reminded why we go on vacations in the first place.

The latest from the workshop

Posted on Wednesday, September 3, 2014 by Tyler
Grain Circle Trail

This contest promoting the Stevens Point area’s four outstanding breweries rewards one lucky entrant with a VIP beercation for four, including lodging and transportation. The focus is on the breweries and fun.