Author Archives: Brianna

About Brianna

Ms. Woller loves destination marketing because it allows her to sell the things she loves. She is a lifelong resident of Wisconsin and likes nothing better than to explore the state’s small towns and eclectic neighborhoods.

Link Friday: The Hungry for Thanksgiving Edition

Posted on Friday, November 15, 2013 by Brianna

Prepare your stomachs, Thanksgiving is less than two weeks away! We’re definitely drooling over the Thanksgiving links we found this week.


Link Friday: The Craziest Internet Fails Edition

Posted on Friday, November 8, 2013 by Brianna

It’s safe to say common sense isn’t always exercised on the Internet. While some Internet goofs are laughable and others just plain embarrassing, you don’t have to surf far to find them.

Moral of the story? Spell-check, understand the power Internet virality and think twice before you send that Tweet!

Link Friday: The Hacker-Proofing your Social Media Edition

Posted on Friday, November 1, 2013 by Brianna

An account hack spells social media disaster! Hack-proof your company’s social media to prevent problems like these from happening…

  • A very public hack happened this spring, when someone mysteriously logged onto Burger King’s Twitter account. The hacker changed their photo to the McDonald’s logo and name to “McDonalds,” proceeding to post 53 raunchy tweets to their 80,000 followers.
  • Along with Burger King, two other major companies were hacked in the spring. One hacker tweeted that Jeep’s CEO and employees were doing drugs, and another detailed layoffs and mismanagement by international media retailer HMV.
  • Be smart about your social media and prevent potential hacks. Here are 7 ways to keep your social media safe.

Good luck and happy Friday!

Link Friday: The Halloween Edition

Posted on Friday, October 25, 2013 by Brianna

Halloween is just around the corner! With our favorite frightening holiday less than a week away, many celebrations begin this weekend. So, we’ve found some fun Halloween links to get you in the spirit!

Happy Halloween!

Link Friday: The Senior Citizen Travel Edition

Posted on Friday, October 18, 2013 by Brianna

Baby boomers have the travel bug like no generation of retirees before. Many members of this generation are youthful and have a knack for adventure, making them a prime market for the travel industry. Let’s explore this segment.

  • Senior citizen travel is a huge and growing segment of the travel industry.
  • One type of travel popular among the senior segment is genealogical travel, where seniors visit the country they’re from and explore their origins.
  • More and more travel companies are springing up in response to this booming segment of travelers. For example, the company Elder Treks organizes small group exotic adventures for travelers 50 plus.
  • Some of the favorite U.S. travel destinations among seniors include Niagara Falls, Alaska and Florida.
  • Is your business interested in targeting senior citizens? Since this segment is not typically well-versed in new technologies, stick to simple and traditional advertising techniques. Using dialogue and inspiring them to reminisce can also help hook them in.

Happy Friday!

Link Friday: The Fall Festivals Edition

Posted on Friday, October 11, 2013 by Brianna

The fall season brings us lots of exciting festivals! Celebrations of fall flavors, foliage and even some unconventional fun. Here are some of the best in the U.S.

Of course, there are plenty of local festivals for you to attend as well. Don’t miss out on celebrating this wonderful season!

Link Friday: The Best Travel Bloggers Edition

Posted on Friday, October 4, 2013 by Brianna

Last week, we featured some of the best travel Instagram accounts out there. Now, we’re taking a look at the world’s top travel bloggers, who share their world-wandering lives with us through beautiful photos, eclectic stories and unique advice.

  • Daniel Nahabedian is an incredibly gifted photographer who documents his travels in “Canvas of Light.”
  •  “Johnny Vagabond,” otherwise known as Wes Nations, has a special section on his blog for the crazy stories he’s acquired as a world traveler. Read about his poker scandal in Saigon.
  • Backpackers will dig the travel advice by Chris Richardson, the “Aussie Nomad.”
  • The “foXnoMad” Anil Polat provides all the technology advice you need when traveling to a foreign place.
  • Classe Touriste” is a travel blog authored by a husband-wife duo sharing their experiences abroad.
  • Digital Nomad” Andrew Evans is a National Geographic writer and fanatic traveler.
  • Finally, “Go Big or Go Home” documents a small-town family’s big adventures and travels to the “World’s Largest”… whatever!

These are just a few of the many amazing travel blogs I found. There’s certainly a travel blog out there for any destination, topic or style you fancy. Enjoy!

Link Friday: The Best Instagram Travel Accounts Edition

Posted on Friday, September 27, 2013 by Brianna

“Instagram can be a platform for changing the way we see the world,” claim the popular photo application’s creators. This week, we’re looking at the Instagram users who have changed the way their followers see the world. Here are our top picks for travel-related Instagram accounts.

Have a wonderful weekend!

Link Friday: The Fall Travel Edition

Posted on Friday, September 20, 2013 by Brianna

This weekend marks the official start of fall travel season! So we’re giving you the “best” “best of’s” for fall travel. Check out the best…

Happy fall, everyone!

Link Friday: The Timeline Contests Edition

Posted on Friday, September 13, 2013 by Brianna

Did you know Facebook recently loosened the reins on their contest guidelines? Here’s what’s happening.

  • Prior to the change, Facebook required contests and promotions be run through a third party application. Now, businesses are free to run them right on their Facebook timeline. Timeline contests can be as quick and simple as posting text or a photo and asking people to comment and/or like it.
  • Big news, right? Well, turns out most businesses were already doing this, whether knowingly or unknowingly. Still, the benefits of running these low-cost and easy-to-create contests are now legally available to everyone, and that’s big. The contests are also good for engagement and mobile compatibility.
  • You can use Timeline contests to do a number of things, like drive “like” and comment entries and collect valuable data. Consult these best practices when planning yours.
  • Though there are a number of benefits to running Timeline contests, there’s still a place for using third party apps. Among many reasons, use third party apps to gather email addresses, incentivize sharing and appear more professional.