Author Archives: Alyson

About Alyson

Ms. Pilch’s expertise lies in creating dynamic designs and thoughtful layouts. She is a creative force, full of innovation, imagination and good taste. Ms. Pilch is a jack of all trades, working in print design, videography, photography and sound editing, to name just a few of her skills.

The latest from the workshop

Posted on Wednesday, February 5, 2014 by Alyson
Sample youtube image.

Summertime in Middleton beckons visitors with its miles of recreational trails, fresh food at local farmers’ markets and restaurants, and fun for family members of all ages. That’s why it’s greener here. This 30-second spot takes the viewer on a trip of the city, highlighting the myriad ways to make a trip to Middleton special.

The latest from the workshop

Posted on Wednesday, March 20, 2013 by Alyson
Mississippi River 10-State Map

Maps are worthless unless they’re useful. The Mississippi River Parkway Commission’s 10-state map is the only map you need for navigating the 3,000-mile National Scenic Byway along both sides of the Mississippi River. Looking to explore America’s greatest river? Grab this map and go. The final product is the result of working directly with 10 different state departments of transportation and dozens of other organizations. Large-scale projects with numerous stakeholders are just what Pilch & Barnet does best.

Dragonfly Hot Yoga Shoot

Posted on Monday, July 25, 2011 by Alyson

Dragonfly Hot Yoga StudioOur shoot yesterday at Dragonfly Hot Yoga was one of Pilch & Barnet’s all-time best photo shoots. The space was bright and beautiful and the models were numerous and helpful.

We arrived just as a class was ending and we started sweating as soon as we entered the room. It isn’t called hot yoga for nothing! I can see why this is a great environment for doing yoga. The warmth extended beyond the temperature—there is this welcoming atmosphere that pervades the space, from the people to the layout.

Asanasat Dragonfly Hot YogaSo many models showed up for the shoot that owner Megan Ryan Kaiser was touched. She started Dragonfly with the idea that this would become a true yoga community—and it looks like she’s already succeeded.

The models were impressive in their willingness to hold some really difficult poses for a really long time so we could get our shots. We know how challenging—and maybe even painful—some of these poses were and it was very impressive. We were able to work right from our story boards because we could get every single shot we needed. It just doesn’t get any better.

My thoughts on colors

Posted on Tuesday, April 5, 2011 by Alyson

Picking a color….so easy but so hard. When faced with a choice sometimes we rush to the obvious without even considering other lesser known options. And the color palette, let’s talk about choices.

If my memory serves me right and I can recall the color theory classes I had, any color is possible. Do you use any color though? Typically not, most of the time we have an idea of what we want to use…a favorite if you will. I tend to stay by the hard primary colors and try not to use soft colors all that much, simply because I feel like they are harder to read.

Most of us do not even see the same colors anyway. I remember listening to my physics professor explaining to our class about colors in science and how they work in nature with light. I suppose I take this to heart as well when putting ideas to paper.

Then you have to consider the effects of colors on our senses. For instance:

Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. Or here’s another tip: Dye your food blue! A little black will make it a double whammy.

So the next time you look at an ad or the cover of a book or even the television, take a closer look at the colors and see how you feel. See if other colors invoke any different feelings for you….you might just pick out a new favorite color!


The latest from the workshop

Posted on Friday, March 4, 2011 by Alyson
Wisconsin Travel Best Bets Direct Mailer

The images used in direct mail really, really, really need to move people. Our test mailings indicated that the image of this little hamster certainly did just that. This mailing became one of the Wisconsin Travel Best Bets program’s most successful efforts.

Photo Shoot

Posted on Thursday, March 3, 2011 by Alyson

This past Saturday, myself and Alyson braved the chilly, and soon to be snowing weather, and hit Middleton’s own Capital Brewery’s Bock Fest.

Camera in tow, we marched our way through the crowds that were already there, taking shots of the folks inside and out. This was my very first time to the event, and I could barely believe how many people were there. It appeared to me right away this was going to be a fun crowd to photograph. Unlike some shoots were the models seemed reluctant to have their image taken, the revelers here were more than happy to pose as long as they could hoist their icy cold brews into the air and thusly partake.

After about an hour it became very clear to me that I was under dressed. I didn’t have a hat (winter in Wisconsin) a thin pair of mittens (winter in Wisconsin) and a pair of hiking boots without gortex (winter in…you get the picture). Nonetheless, the band started to warm up and the crowd surged to almost sell out crowd, fun was being had by all, but I was cold and the shots I needed had been taken. Time to head out.

Next year I hope to go as a reveler myself, wearing the proper attire, with friends nearby, a mug of suds in hand and wait for the fish to be thrown from the roof at one of the most interesting festivals I have yet to fully attend.

The latest from the workshop

Posted on Wednesday, March 2, 2011 by Alyson

Have you seen a Hodag? These people have. And so have many other people, their accounts chronicled in these lighthearted and award-winning televisions spots highlighting Rhinelander’s most mysterious resident—the Hodag.