Words can’t describe the beauty of the Porcupine Mountains. Images are the best way to sell this breathtaking place. There’s no destination quite like it in terms of scenery and solitude. It’s a place that beckons dreamers of every age, a place that welcomes them. Who wouldn’t want to go to a place like that?
Wisconsin’s wild places are located primarily in the northernmost third of the state. Black River Country is the exception. Located in west-central Wisconsin, it is one of the most beautiful and pristine wilderness areas in the Midwest. This ad captures the wild nature of the area. The creek stretching toward the horizon beckons the traveler onward. The text enhances the image and gives the reader a clear call to action. This is the real outdoors, ready to be explored. Start making your travel plans today.
Maps are worthless unless they’re useful. The Mississippi River Parkway Commission’s 10-state map is the only map you need for navigating the 3,000-mile National Scenic Byway along both sides of the Mississippi River. Looking to explore America’s greatest river? Grab this map and go. The final product is the result of working directly with 10 different state departments of transportation and dozens of other organizations. Large-scale projects with numerous stakeholders are just what Pilch & Barnet does best.
The design of the Boulder Junction Visitor Guide is a good example of the brand look’s energetic combination of comedy and nostalgia. It’s a powerful design for a community that is capturing a whole new generation of travelers.
A great visitor guide is like a Swiss Army knife. It has to do a wide variety of tasks. At the same time, the guide must loudly proclaim the brand – in language, content and imagery. This information-packed visitor guide is a complete travel-planning tool. Bright, clear, full of useful information, the guide is organized in an easy-to-use format. The images and the copy reflect the area accurately and authentically. If you want to explore the Stevens Point area, this is all you need.
The tree line says wilderness. The blue sky says pristine. The paddler paused to listen to the wind says serenity. This is what it feels like to be on one of Vilas County’s 1,300 crystal clear lakes. Inside the guide, you’ll find everything you need to plan the perfect trip—more than 50 trail maps, complete information on activities and attractions, and lodging listings. Cross-country skiers, water skiers, ice fishermen, musky hunters, mountain bikers and motor-boaters – this guide gives all of them what they need.
Relaxation. Research has shown that people come to the Northwoods of Wisconsin to relax. This cover defines Oneida County asthe place to find what they’re seeking. It’s a compelling claim for the stressed out traveler looking to truly unwind. Inside the guide, you’ll find the full array of ways to relax amid the forests, lakes and trails. It’s not just a visitor guide – it’s a handbook for relaxation.
Our shoot yesterday at Dragonfly Hot Yoga was one of Pilch & Barnet’s all-time best photo shoots. The space was bright and beautiful and the models were numerous and helpful.
We arrived just as a class was ending and we started sweating as soon as we entered the room. It isn’t called hot yoga for nothing! I can see why this is a great environment for doing yoga. The warmth extended beyond the temperature—there is this welcoming atmosphere that pervades the space, from the people to the layout.
So many models showed up for the shoot that owner Megan Ryan Kaiser was touched. She started Dragonfly with the idea that this would become a true yoga community—and it looks like she’s already succeeded.
The models were impressive in their willingness to hold some really difficult poses for a really long time so we could get our shots. We know how challenging—and maybe even painful—some of these poses were and it was very impressive. We were able to work right from our story boards because we could get every single shot we needed. It just doesn’t get any better.
Picking a color….so easy but so hard. When faced with a choice sometimes we rush to the obvious without even considering other lesser known options. And the color palette, let’s talk about choices.
If my memory serves me right and I can recall the color theory classes I had, any color is possible. Do you use any color though? Typically not, most of the time we have an idea of what we want to use…a favorite if you will. I tend to stay by the hard primary colors and try not to use soft colors all that much, simply because I feel like they are harder to read.
Most of us do not even see the same colors anyway. I remember listening to my physics professor explaining to our class about colors in science and how they work in nature with light. I suppose I take this to heart as well when putting ideas to paper.
Then you have to consider the effects of colors on our senses. For instance:
Of all the colors in the spectrum, blue is an appetite suppressant. Weight loss plans suggest putting your food on a blue plate. Or even better than that, put a blue light in your refrigerator and watch your munchies disappear. Or here’s another tip: Dye your food blue! A little black will make it a double whammy.
So the next time you look at an ad or the cover of a book or even the television, take a closer look at the colors and see how you feel. See if other colors invoke any different feelings for you….you might just pick out a new favorite color!
Rebranding one of America’s most award-winning communities.
How do you say that a place is just plain better? Well, you list the ways. No use being shy. The new Middleton brand shows you why it’s healthier, greener, tastier, cozier, snazzier, smarter, better here. Relying on bold images and simple taglines like “it’s healthier here,” the traveler sees why the perennial favorite on the annual lists of the best places to live is also a great place to visit.
