Summertime in Middleton, Wis., beckons visitors with its miles of recreational trails, fresh food at local farmers’ markets and restaurants, and fun for family members of all ages. That’s why it’s greener here, and this 30-second spot takes the viewer on a trip of the city, highlighting the myriad ways to make a trip to Middleton special.
Bright, colorful and authentic, the cover image on the 2013 Onalaska Visitor Guide provides an example of the experiences travelers will find in the Onalaska area. The colors in the image reflect the colors used in the logo and tagline, creating a visual unity that makes the whole cover resonate. Inside, the guide is a complete and straightforward, providing travelers with everything they need to know about this beautiful community on the Mississippi River.
The 2013 Middleton Visitor Guide is a departure from the community’s guides of the past. Large sections of running copy are replaced with concise top-ten lists and itineraries that quickly give travelers a sense of what a trip to Middleton is like. The cover is also a departure, promoting the new Middleton “Pick N Play” app for smartphones and tablets, a fun new tool travelers can use to plan their trip to Middleton or guide them while they’re in Middleton. This is a visitor guide that is keeping pace with the latest in destination marketing.
Words can’t describe the beauty of the Porcupine Mountains. Images are the best way to sell this breathtaking place. There’s no destination quite like it in terms of scenery and solitude. It’s a place that beckons dreamers of every age, a place that welcomes them. Who wouldn’t want to go to a place like that?
Wisconsin’s wild places are located primarily in the northernmost third of the state. Black River Country is the exception. Located in west-central Wisconsin, it is one of the most beautiful and pristine wilderness areas in the Midwest. This ad captures the wild nature of the area. The creek stretching toward the horizon beckons the traveler onward. The text enhances the image and gives the reader a clear call to action. This is the real outdoors, ready to be explored. Start making your travel plans today.
Maps are worthless unless they’re useful. The Mississippi River Parkway Commission’s 10-state map is the only map you need for navigating the 3,000-mile National Scenic Byway along both sides of the Mississippi River. Looking to explore America’s greatest river? Grab this map and go. The final product is the result of working directly with 10 different state departments of transportation and dozens of other organizations. Large-scale projects with numerous stakeholders are just what Pilch & Barnet does best.
A great visitor guide is like a Swiss Army knife. It has to do a wide variety of tasks. At the same time, the guide must loudly proclaim the brand – in language, content and imagery. This information-packed visitor guide is a complete travel-planning tool. Bright, clear, full of useful information, the guide is organized in an easy-to-use format. The images and the copy reflect the area accurately and authentically. If you want to explore the Stevens Point area, this is all you need.
The tree line says wilderness. The blue sky says pristine. The paddler paused to listen to the wind says serenity. This is what it feels like to be on one of Vilas County’s 1,300 crystal clear lakes. Inside the guide, you’ll find everything you need to plan the perfect trip—more than 50 trail maps, complete information on activities and attractions, and lodging listings. Cross-country skiers, water skiers, ice fishermen, musky hunters, mountain bikers and motor-boaters – this guide gives all of them what they need.
Relaxation. Research has shown that people come to the Northwoods of Wisconsin to relax. This cover defines Oneida County asthe place to find what they’re seeking. It’s a compelling claim for the stressed out traveler looking to truly unwind. Inside the guide, you’ll find the full array of ways to relax amid the forests, lakes and trails. It’s not just a visitor guide – it’s a handbook for relaxation.