Travelers want to be refreshed in 2019; new sights, unique events and educational experiences will be the deciding factors as adventurers make their travel plans in the coming year.
Au revoir, Paris
The road-less-traveled is growing in popularity as the hustle and bustle of cities feels all too familiar to seasoned travelers. Whether they’re looking for value or an escape from the noise, these explorers want to get off the beaten path. In addition to that, people feel the need to share photos of their trip on social media, but they don’t want to post the same Eiffel Tower picture everyone has seen 20 times. People want to be the trailblazer of their friend group, which means trying something new and unique.
Draw Them In
Souvenirs often come in the form of snow globes and t-shirts, but travelers are looking for something they can’t pick up at the gift shop: knowledge. More specifically, they want to learn more about art and the local artists who contribute to local culture. As people yearn for tangible, off-screen experiences, art is becoming an even more relevant tool for tourist destinations to use to draw visitors in. Permanent exhibits and temporary installations offer the enriching experiences tourists desire, and they provide something that will last long after the return home.
Get It To-Go
Classes, concerts, conferences, and other events add substance to vacations and offer opportunities for growth. Like the appeal of art exhibits, these experiences enhance the value of a trip because they have value beyond good memories. Tourists want to leave their mark by participating in classes and discussions, and they also want to use it when they’re back home. Maybe they learn how to cook a local dish or attend a seminar where they network with like-minded individuals. These opportunities create incentive for visitors to make the journey and provides them with lasting value.