Monthly Archives: December 2018

Algorithms vs Audiences: Who are content creators aiming to please?

Posted on Wednesday, December 12, 2018 by Kate

In today’s fast-paced world, people are inundated with messaging everywhere they look. This crowded environment is a hurdle for advertisers who must be creative if they want to stand out. Content must be developed to suit not only changing consumer preferences, but evolving technologies as well. Here’s what content creators need to know for 2019:

Blog posts improve SEO

Nothing boosts traffic to your website like a high-quality blog post. Search engines like Google give priority to websites containing relevant keywords. Blog articles allow you to include important words and phrases that place you higher under Google’s algorithm. On top of that, blogs give you the ability to link internally, extending both the time visitors spend on your site and the number of pages they view. Blogs also increase the chance that other websites will link to your website for reference, improving your visibility and boosting your brand’s relevance.

Video grabs attention

Video continues to garner higher engagement than all other content on Facebook. Some 100 million hours of video are watched on the social platform each day, and it’s safe to say that number will continue to grow in 2019. Video is the most effective medium to keep audiences interested and engaged while quickly sharing information.

Organic content needs a boost

In early 2018, Facebook announced changes to its algorithm which would decrease the amount of organic reach received by business Pages. While Facebook claimed the change was made to make the platform a more personal space for friends and family, many industry professionals believe the hit on organic reach was made to increase ad expenditures. Like it or not, Facebook’s atmosphere is hostile toward business posts and, if brands want to flourish, they’ll have to pay.