In addition to utilizing color and patterns, designers are adding motion to otherwise static pages to attract and guide eyes. While video content can be used to entertain website visitors, it can also be distracting or frustrating if the file takes time to load, which might prompt visitors to exit the website prematurely. To combat this issue, small elements can be animated to create subtle motion to webpages that engage the viewer without interrupting them. Designers craft this feature using JavaScript, building GIF animations that engage the user and keep them on the page longer.

This technology can also be used to build what is called a particle background, which is a strong substitute for video content. Adding moving elements to webpages creates a more engaging and interesting web experience while allowing visitors to conveniently navigate to their desired webpage.