Monthly Archives: November 2017

Two easy ways to build your brand on Snapchat (without a brand account!)

Posted on Thursday, November 16, 2017 by Kate

There’s no denying Snapchat is a powerhouse in social media, but for brands, the idea of having a constant presence on the platform can feel daunting, even overwhelming. But, good news! Your brand can reach people on Snapchat, without having to commit to an account. Here’s how.

Geofilters

No doubt Snapchat users love their lenses (you know, the graphics that give you puppy ears or make you look like you’re barfing rainbows?), but creating one takes a professional designer and they start at around $100,000!

Instead, try a geofilter. When users take a photo or video, they can swipe within the app to see a series of available filters. What users see depends on where they are, what day it is, etc. Some make note of the city or neighborhood the user is in, but others are reserved especially for events.

They’re relatively easy to design (Snapchat has its own design tool you can use, or you can create your own with their specifications), then you choose the time you want the filter to be available, and exactly which area you want it to be shown in, all for an extremely reasonable cost! A geofilter for an event like a football game, a fair, or concert that lasts a couple of hours in a relatively confined space can easily cost under $100.

Custom Snapcodes

If you do any print material, custom Snapcodes are an easy way to get Snapchat users to your website. Users take a photo of your code using the Snapchat app, then are immediately directed to the site of your choosing.

Creating one yourself takes just a few seconds. The Snapcode is e-mailed to you and can be incorporated into posters and signs. It’s especially helpful if you’ve got a longer or more complicated web address, or if people won’t be able to spend much time engaging with your material.

Need advice?

Need more help navigating Snapchat? Contact us here.

Web Design Trend: Small Movement

Posted on Monday, November 13, 2017 by Ben Jones

If you’ve perused the internet sometime in the last six years, you’ve probably spotted the small (and often funny) images that loop to infinity—the animated GIF (GIF stands for graphic interface format, but you don’t really need to know that). What used to be a gag in blogs and group text messages is now becoming more common in web development. In 2018, these short animations will become more refined. For example, expect to see custom branded GIFs replacing static logos (Google and Uber have already done this).

Adding a bit of tasteful movement to key elements of a brand makes web content more engaging for users. Small movements can also draw attention to key elements of a page in a very beautiful way. Instead of placing an entire GIF on a webpage, some web developers are employing cinemagraphs. At first glance, a cinemagraph appears to be a normal photograph—but look closely, and you’ll notice a subtle, sometimes looping animation.

At Pilch & Barnet, we implement cinemagraphs on client sites when appropriate. We also use GIFs in many of our promotions. And, if you ever want to ignite a superficial squabble in the office, ask if it’s pronounced “GIF” (like gift) or “JIF” (like the peanut butter).