Monthly Archives: September 2017

One of the Best Places to Work in Madison!

Posted on Thursday, September 28, 2017 by Kate

We’re thrilled to announce we were named one of the 2017 Best Places to Work in Madison by Madison Magazine!

We’re especially grateful because this honor comes as a result of the good words spoken about Pilch & Barnet by our own employees! We value the people who choose to share their time and talents with us and do our best to treat them well. We know that the respect and appreciation we show them reflects in the great work they do for our clients.

If you’re interested in seeing what Pilch & Barnet can do for you, call us today!

More than a Pretty Font

Posted on Wednesday, September 13, 2017 by Brianna

There are tens of thousands of font families in the universe and more appearing every day. In the design process, a lot of care goes into the selection of a font. It’s the key component in communicating messages to potential travelers and arguably the most important element on a website.

In modern web design, fonts are trending bigger.

In many of our projects we’re incorporating larger fonts. When content began moving online in the early days of web design, smaller fonts were the norm, in part a carryover from newsprint projects. Over the years, the design world has shifted toward much larger fonts, for good reason. Careful use of increased font size can boost visual impact and increase readability and usability, particularly on mobile devices. In short, the message connects. We’ve incorporated larger fonts into the new sites we’re designing, in elements like body copy, headlines and pull quotes.

As we select fonts, we also ensure fonts match the tone and feel of the brands we’re executing and the projects we’re completing. Some additional considerations in this process include the use of custom or customized fonts, the legibility of a font, the personality and feel of a font and its application on mobile devices.

While we put a lot of thought into fonts and font size, our goal is simple: capture people’s attention and inspire them to travel.

Link Friday: The Social Media & Hurricane Harvey Edition

Posted on Friday, September 1, 2017 by Kate

Hurricane Harvey is being dubbed the United States’ “First Social Media Storm.” Let’s take a look at the role social media has played in this chapter of history.

  • Facebook users in the path of Harvey were able to mark themselves as “safe” to ease the minds of far-away family members.
  • BuzzFeed worked to compile a list of hoaxes spreading online to warn people of potential scams and fake news.
  • Victims desperately in need of rescue turned to social media when local 911 operations were unavailable.
  • People who had businesses or homes unaffected by the storm used the platforms to offer shelter.
  • Now, pet owners are reuniting with their furry friends thanks to social networking.
  • One of the coolest ways social media helped during the disaster was by raising money. Kudos to Houstan Texans defensive end (and former Badger!) J.J. Watt for kicking off an online fundraiser that has since raised more than $14 million for relief efforts!