Monthly Archives: May 2017

Crafting a Style Guide for your Destination

Posted on Saturday, May 13, 2017 by Brianna

There are many great reasons to create a style guide for your destination: it provides an easy overview of your destination’s brand and its assets; it serves as a guide to writers, designers and social media managers when working on projects; and it can be easily updated as your brand evolves.

When it comes to written content—whether it’s for e-newsletters, a website or print ad—style guides are especially valuable. Each destination has a unique voice that tells their story. For many destinations, that voice serves as a friendly, welcoming guide for visitors and prospective visitors, while for others, the voice takes the form of an actual personality (say, a prank-happy creature of Northwoods legend). It’s critical that the voice of a brand remains constant across all platforms, and style guides help make sure that’s the case.

We are in the process of updating style guides for all our clients to ensure that we stay on point and all our content reflects your destination’s goals and shows off all the great things you have to offer.

Link Friday: The “Instagrammable” Products Edition

Posted on Friday, May 5, 2017 by Kate

In the age of Instagram, image is everything it seems. Let’s look at marketing an “Instagrammable” product.

  • “Instagrammable” means something is so visually alluring, it’s worth sharing on Instagram for everyone to see. The term has become so popular, it’s warranted its own hashtag. Click here to see #instagrammable examples.
  • There’s a method to the madness of sharing something that will be an “Insta” success. The Social Savior recommends photos with the color red and subjects including, but not limited to, bikinis, revolvers, perfume and puppies. Got one of those things to sell? You’re good to go.
  • Ok, so maybe you’re not selling any of those things. Use of a good hashtag will get you far. Here’s a list of the most popular ones.
  • Makeup, travel hot spots and food are some of the most popular Instagrammable items these days. Perhaps the most well-known recent example of this is the Starbucks Unicorn Latte. There are tens of thousands of posts for this one colorful coffee drink alone.
  • And although these Instagrammable items are, no doubt, a feast for the eyes, are the products becoming more about flash than substance? This article suggests just that. Starbucks learned this lesson the hard way when people stopped snapping photos of their Unicorn Latte long enough to taste it (spoiler alert, not everyone’s taste buds were as impressed as their eyes).