In an effort to better tailor the content we produce to your specific audience, we’ve been doing some investigating. With the help of Google Analytics, we are able to determine which pages on your site are the most popular during which times of year, through which pages visitors are arriving on your site and which keywords are the most popular. By reviewing this information, we’re able to see what potential visitors are searching for and can tailor the new content we produce for you to meet the interests of travelers to your region.
For example, by reviewing site analytics, it became clear over the winter season that each time a snowstorm started brewing, site traffic increased with visitors looking for information on specific outdoor recreation activities. With that in mind, we opted away from more generalized outdoor recreation content in favor of more specific activities in our e-newsletters and on social media. We also worked to improve existing site content, so users stayed longer and found more valuable information.
The more useful the content, the more likely interested customers are to become committed visitors!