Monthly Archives: August 2016

Link Friday: The 2016 Back-to-School Edition

Posted on Thursday, August 25, 2016 by Kate

Forget Christmas – for parents across the nation, it’s the most wonderful time of the year! Back-to-school time!

  • It’s estimated that Americans will spend over $75 billion dollars on back-to-school supplies. Before you try to figure out how many #2 pencils that averages out to, that number includes college spending, which is obviously pricier.
  • Most back-to-school shoppers opt to make their final purchases at a brick and mortar store, but a retailer’s online presence during this season is still super important. That’s because most shoppers browse online and compare prices before ever getting in the car.
  • Knowing that, it’s key to have a social media strategy for back-to-school time (just like other key times of the year you can take advantage of). Here are a few ideas to get you started.
  • It turns out that companies aren’t the only ones making use of social media this time of year – teachers are finding innovative ways to incorporate it into their curriculum. Makes sense, really – social media isn’t going away and it’s becoming part of more and more jobs, so learning to use it wisely is key.

Build a Better Website with Pilch & Barnet

Posted on Thursday, August 11, 2016 by Kate

Our web team here at Pilch & Barnet has been pretty busy lately building some amazing websites.

More are in the hopper, but within the last few months, we’ve proudly launched new sites for the Town of Land O’ Lakes Accommodations Commission, the Sayner-Star Lake Chamber of Commerce and Vilas County Tourism & Publicity.

All three destinations are located in Wisconsin’s Northwoods and are visually breathtaking, so incorporating bold imagery was an important building block in creating their sites.  Each makes use of large, colorful photos capturing the serenity and beauty of each destination, but also highlighting the myriad of activities available in each location. Travelers are able to easily imagine themselves there, fishing, paddling, biking, or just relaxing under the stars.

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Another key element is video. On Vilas County’s website, video is used to generate excitement about everything there is to do and see in the area – waterskiing, paddling, ziplining, shopping. The video immediately engages the site visitor with the season’s best fun and as summer turns to fall, and fall to winter, the videos will change too, giving the site a fresh look and always keeping seasonal activities in the forefront.

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On Sayner-Star Lake’s site, video will soon be incorporated to feature the area’s lodging properties and their proprietors. The identities and backstories of the folks who run these establishments play an important part of the experience of a Sayner-Star Lake visitor and video is an ideal way to capture those playful, larger-than-life personalities.

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Other important goals in our site building include ease of navigation, engaging but succinct copy, clear directives to our other marketing channels like social media and helpful, interactive maps. The common denominator here is usefulness. We’re web users and travelers just like the folks we’re marketing to, and we believe websites should above all, be useful. That’s why we strived to make it easy for visitors to find places to stay, things to do and maps to get them there. For travelers seeking even more info, we made it effortless to sign up for e-newsletters and promotions and a cinch to find more great photos and videos through our clients’ social media networks.

Could your website use a facelift? Get it touch with us here.