Monthly Archives: June 2016

Link Friday: The 2016 Fourth of July Edition

Posted on Thursday, June 23, 2016 by Kate

More than 40 million of us will be journeying more than 50 miles from home this Fourth of July. So, where should we go?

  • If you’re looking for the biggest, baddest fireworks celebrations, here are the top destinations.
  • If you’d rather escape the crowds, here are some low-key alternatives for families who want to unplug.
  • Or you could celebrate our nation’s independence in a less traditional way, like taking in a bodybuilding competition on Venice Beach, doing a little fence painting in Hannibal, Missouri or staying up past your bedtime for midnight fireworks in Alaksa.
  • Or you could ditch the stateside celebrations altogether and toast the good ol’ U.S. of A. from a Caribbean island. These tropical hotspots are a great deal during the summer months.

Link Friday: The Drone Video Edition

Posted on Thursday, June 9, 2016 by Kate

Drones have been around for a long time, but only recently have they become affordable to the general public. Prices, combined with the potential for some pretty impressive video, have a lot of businesses wondering, should I use a drone?

  • The drone industry is expected to go from a value of $3.3 billion to somewhere around $90 billion in the next 9 years, if that gives you any indication of expected popularity.
  • For resorts and hotels, it makes sense. Potential visitors love photos, videos and 360-degree virtual tours – a drone video of your property (especially if you have rooms with a view) like this one could be a great addition to your arsenal.
  • For destinations, if your area is particularly breathtaking from the air, or has a lot of interesting notable landmarks or the horizon, drone video is a great way to showcase them.
  • The potential for tourism videos is amazing. Here’s a really beautiful example done by Visit Norway.
  • So we know that drone video can be a powerful tool for tourism. The question remains, do you buy the drone and try to capture the video yourself or shell out the cash for a professional pilot? Remember, it takes time to master the skill of flying a drone, and there are a lot of rules you need to know about where you can and can’t fly.
  • Even if you get the hang of flying and learn all the rules, the video will still need to be edited. If you or your agency is proficient in video editing, you’re golden. If not, having a pro do the leg work is likely worth the money.