Monthly Archives: January 2016

Link Friday: The Super Bowl 50 Edition

Posted on Friday, January 29, 2016 by Kate

The Super Bowl is coming up and word on the street is, some of you might actually watch it, even though the Packers aren’t in it (AGAIN)! Ok fine, somewhere in the neighborhood of 100 million of you will watch – that’s why year after year, marketers look to this game as the holy grail of advertising.

  • This year, CBS is trying something a little different, offering the game streaming through Xbox One, Apple TV, Roku and Chromecast. And for the first time, viewers who watch through those devices will see the ads too. Welcome to the future.
  • A 30-second ad is going for $5 million this year, up from $4.4 million in 2015. That’s probably because they’re going big on celebrities for Super Bowl 50, including Steven Tyler, Ryan Reynolds, Kevin Hart, Amy Schumer and Seth Rogen.
  • So maybe you don’t have $5 mil to kick around or a big celebrity to parade past. That’s okay! You can still create a relevant social media strategy that lets you take advantage of the hype and be part of the conversation. Here are some tips.
  • One of the coolest things about social media is how easy it is to track things. The company Unruly did just that, rounding up the 10 most-shared Super Bowl ads on social media.
  • If you’re still surly about that whole Green Bay Packers not making it to the big game thing, relive the glory days of Super Bowl I with this cobbled together YouTube video of audio, video and still images.

 

Link Friday: The Facebook Video Ad Edition

Posted on Thursday, January 7, 2016 by Kate

Hopefully by now we’ve convinced you to run Facebook ads to promote your business. We’re back on the soapbox again, this time to tell you about video ads on Facebook. We’ve tried them, and even with modest budgets, they’ve yielded some really great results.