Niche marketing needs to be part of your arsenal. You’re already targeting age groups, adventure travelers and certain income levels. Now it’s time to consider what your destination can offer LGBT travelers.
We’ve all got a mental checklist of things we want to experience before our number’s called – our bucket list. Places to visit and things to see while we’re traveling are often highest on the list.
Last week’s Link Friday couldn’t hold all the new and crazy stuff Facebook has going on, so here’s volume two.
Oh Facebook, you never give us a break, do you? Our favorite social network is back at it, shaking things up left and right. Here’s part one of your crash course.
Here at Pilch & Barnet, we like to eat. So it’s no surprise that we also like to write about eating. Today’s subject: gastronomic travel.
- Gastronomy is a gross sounding word for the study of gourmet cuisine. Being a gastronomist is a step up from foodie.
- Gastronomic tourism is travel with the main purpose of enjoying local foods and beverages. These kind of tourists are usually wealthier professionals between 30-50 and they often spend over a third of their travel budget on food and food-related activities.
- The gastronomic travel market continues to grow, so cater to it (ha, see what I did there?). For example, 40% of international travelers to Portugal list cuisine as a top reason for their visit and 81% leave saying they’re “very satisfied” with the gastronomy. Listening to what travelers want helped tourism there grow 12 percent in 2014, faster than all the rest of Europe.
- Hungry? Here are half a dozen of the best places in the U.S. to visit, guaranteed to satisfy.
- For the finest international experience, word on the street is, Lyon, France is the place you need to be.