Congratulations. You survived Christmas. Now it’s time to focus on New Year’s travel (and social media, of course!).
Let’s talk about what you’re seeing in your social media feeds in the days leading up to Christmas.
- Elf on the Shelf. You’ve got at least one friend who’s posting (bragging) photos of all the clever antics the elf is getting into at her house. But there’s a theory out there that elfie is really just teaching your kids to be cool with Big Brother.
- Videos of kids’ holiday concerts. Rudolph, Frosty the Snowman, Jingle Bells, you’re sure to hear all the classics. But let’s be honest, it’s funnier when it doesn’t go as planned (exhibit A: these kids trying to master the “Twelve Days of Christmas”).
- Gingerbread houses. You know what people should post? Photos of angry parents trying to construct these things in the name of “tradition.” In the meantime, check out these gingerbread houses that are better than yours.
- Visits with Santa. Because it’s just not Christmas until I see a picture of somebody’s kid being scarred for life.
- Family photos. We all try to capture the perfect family portrait this time of year. It didn’t work out so well for these folks. Awkward!
For a business, having a social media presence comes with a pretty big responsibility. You have to listen. Often, you’ll hear great compliments, but sometimes, complaints. And in today’s digital age, your customer service response can make or break you.
- If you need convincing of just how important a role social media plays in customer service, check out these stats (including the fact that 2/3 of consumers have used a company’s social media site for customer assistance).
- Surveys show nearly half of customers expect a response to their question or complaint in just one hour. Time is of the essence in pleasing your people.
- Here are four ways to improve your social media customer service right now.
- And if you need a little inspiration on how to make your service stand out, check out these fun examples.
Ready or not, it’s time to start thinking about holiday travel.