Monthly Archives: June 2013

Link Friday: The Facebook Ads Cheat Sheet Edition

Posted on Friday, June 28, 2013 by Brianna

Have you tried using Facebook ads yet? The site has created a streamlined process for businesses to create ads to promote their Facebook pages, apps, events and more. Check out this cheat sheet for creating them.

  • Decide on a goal. What do you want to accomplish with your ad? You can use Facebook ads to get more page likes, promote page posts, advertise an event or increase app engagement.
  • Facebook automatically (at no additional cost!) creates sponsored stories that run alongside your ads, a social feature that helps people discover your business through their friends.
  • Choose the right audience. You may target using general measures such as location, age, gender and broad interest categories, or more advanced measures such as relationship status, languages and education. The new precise interests targeting allows you to target even further based on specific user interests. 
  • Create your campaign, pricing and schedule. The last step is to name your campaign, select your budget and set the schedule. Facebook optimizes the information you’ve provided to target the audience most appropriate for your ads.
  • Evaluate your ad’s success. Facebook generates an easy-to-read campaign summary that shows your reach, how much you’ve spent and how that reflects your return on investment. This lets you see exactly how the ad you created is affecting your chosen goal.

Now that we’ve given you the run down, it’s time to give Facebook ads a go! Good luck!

Link Friday: The Fourth of July Travel Edition

Posted on Friday, June 21, 2013 by Brianna

Happy birthday, summer! Another exciting birthday is coming up, and we’re dedicating this week’s Link Friday to that celebration. How are you celebrating the Fourth of July this year?

Enjoy your first official summer weekend!

Link Friday: The Social Media and Disasters Edition

Posted on Friday, June 14, 2013 by Brianna

In response to recent tragedies in the U.S., society has taken to social media as one of its first sources for response information. Americans rely on social media sites for updates, as a means of contacting loved ones involved and even to donate money to relief efforts. The ability to disseminate mass disaster response information is just another example of the power social media.

  • This infographic shows how social media is at the front line of disaster response.
  • Social media response to tragedies is widespread. In response to Hurricane Sandy, users sent more than 20 million tweets. Following the Boston Marathon bombings, one quarter of Americans reportedly looked to social networking sites for information.
  • After the Haiti earthquake, 2.3 million tweets were sent, with almost 200,000 encouraging followers to text the number “90999”. Each text raised $10 for Red Cross Relief funds.
  • What’s the proper social media protocol for your business during these tragic times? Pay attention to what’s happening and react accordingly. Many businesses choose to speak up for support, but silence is almost always an acceptable response as well.

Link Friday: The Agritourism Edition

Posted on Friday, June 7, 2013 by Brianna

Agritourism has become a popular travel option, benefitting the agricultural industry and serving as a fun and educational opportunity for tourists. Here’s what’s going on with this trend.

  • Rural America is tapping into the growing desire among vacationers for an authentic connection to the natural world.
  • Members of the agricultural industry are using agritourism as a means of boosting their income while educating and exciting consumers about the industry.
  • Farmers and ranchers invite tourists onto their property to experience the best of what their agriculture has to offer, including fresh products, fun family activities and overnight farm stays.
  • With the recent passing of a bill that protects agritourism professionals by minimizing the risks of entering the agritourism industry, expect to see this industry continue to grow.