In February, Pilch & Barnet wowed the crowd the Wisconsin Association of Convention & Visitors Bureaus meeting in Oshkosh (it was probably our jokes). The presentation focused on marketing trends to watch in 2013, including adapting to mobile, visual content and content creation. We even got to include Grumpy Cat!
With the immense number of smartphone users today, there is increasing demand for new and exciting ways to connect. Check out these up and coming social media platforms.
- The hottest platforms right now: Vine, (New) Myspace, Pheed, Snapchat and Thumb. And a few more include Medium, Conversations, Chirpify, Flayvr and Chirp.
- The newly revamped Myspace is a perfect fit for music industry brands, but any brand can use Myspace to create a deeper personality and connect with customers.
- Widely used by celebrities, Pheed allows users to charge a monthly subscription fee to access their content, which can include text, photo, audio, video and even live broadcasts.
- A popular app among consumers, Snapchat may soon be extending to brands. The frozen yogurt company 16 handles recently tested the app to send coupons to customers.
- Users of the crowdsourcing app Thumb are already seriously engaged, using the app four hours a month, second only to Facebook.
- One of the most aesthetically pleasing of new social media apps, Flayvr automatically organizes the photos you take on your smartphone.
- Chirp has the “wow” factor in 2013, allowing you to share photos or links across a unique robotic frequency.
Which new platform are you most excited about?
Infographics seem to be all the rage right now. And it makes sense: in an era of information overload, consumers respond favorably to imagery. Here’s why infographics work:
- The phrase “a picture is worth a thousand words” perfectly describes the purpose of infographics.
- Pictures are easily noticeable and enhance the appeal of content.
- Businesses experience improved SEO, thanks to infographics’ link capacity, eye-catching images, and shareability.
- Consumers’ attention spans are increasingly dwindling, and infographics present easily digestible information.
- David McCandless, one of the pioneers of infographics, explains the beauty of data visualization in this video.
Infographics appeal to consumers senses in ways that basic text cannot. Consider implementing an infographic into your next project.
Facebook? Check. Twitter? Check. Pinterest? You’re probably on that too. But what about YouTube? We all know that YouTube is known for its immense user presence, but what potential does the platform have for your brand?
- It’s hard to neglect an audience of one billion monthly users.
- Besides the massive viewer potential, benefits of utilizing YouTube include increasing your page rank and showing your brand personality.
- Releasing YouTube videos leads to better SEO.
- Businesses can assess “audience retention” to determine if they’re making an impactful initial impression.
Any successful social media publisher knows the importance of staying current with the changing social media landscape. And as of late, Facebook has rolled out a number of significant changes. So what’s new?
- Improved search engine capabilities via their new Graph Search.
- A drastically revamped news feed, featuring bigger images, multiple feeds and mobile consistency. (Publishers: consult these 4 ways to optimize the new feed.)
- Timeline updates dated to roll out over the coming weeks.
- Looser restrictions on cover images for pages.
- A new comment system, which includes threaded conversations and a ranking algorithm.
Don’t get left behind as Facebook moves forward. Prepare for Facebook’s evolving changes to optimize your page’s impact.