Monthly Archives: January 2013

Link Friday: The Future of Google+ Edition

Posted on Friday, January 25, 2013 by Brianna

Since its launch in June 2011, Google+ has struggled to command a presence comparable to Facebook and Twitter. Most continue to refer to it simply as the “other” social media outlet. So what does the future look like for Google+, and what does it mean for your business?

Although the future of Google+ is uncertain, it seems very unlikely Google will give up on their social media platform anytime soon. So, for the time being, consider how Google+ could work into your marketing mix.

Social Media Trends of 2013

Posted on Monday, January 21, 2013 by Brianna

Social media continues to command today’s marketing landscape. So what does the future look like for this marketing mammoth? Let’s take a look at some of the social media trends emerging for 2013.

First off, recognize the mobile trend in social media. Can you believe 33% of social media users are strictly using mobile? If that doesn’t indicate the power of mobile, consider Facebook’s prediction that its growth for mobile usage will surpass that of personal computers in 2013. Take advantage of this mobile potential by differentiating your desktop and mobile experiences. Also, following the trend of hyperlocal mobile services, integrate location services like check-ins into your social media platforms.

The next important trend is social media’s evolving advertising. As banner and interruption ads are falling to the wayside, branded entertainment and promoted content are becoming the advertising norm in social media. Examples of promoted content include promoted tweets on Twitter and sponsored stories on Facebook. When designing your advertising strategy, focus on convergence, which is the idea that ads and content can be interchangeable.

Another trend is the importance of analyzing the increasingly large amount of data provided by social media. Customer data mining is one of the greatest benefits of using social media, and new software and tools are emerging to help you do so. Watch for these new resources in 2013.

There are several other trends to look for in social media this year. First, pay special attention to social media internationally, as social media on other continents is growing between three and six times faster than in North America. Second, try using social media within your company as a community-building resource, which can greatly improve your bottom line. Finally, as social media evolves and becomes more complicated, educate yourself and your company.

We’ll leave you with a few social media trends specific to tourism marketing.

  • Pictures are becoming increasingly popular in social media, which makes perfect sense with the tourism industry. Begin by incorporating imagery where your consumers already are, and later consider implementing photo apps such as Instagram.
  • The integration of social media into your marketing mix is another important trend, so be sure your posts are leading customers to the right travel information for your destination.
  • Storytelling is a powerful way to build relationships with your customers, so be very deliberate when portraying your destination’s personality.
  • Social media lends itself well to crowdsourcing, so integrate your customer’s ideas into your content mix.

2013 is here so get in the game and capitalize on these social media trends for the upcoming year.

Link Friday: The Future of Pinterest Edition

Posted on Friday, January 18, 2013 by Brianna

Moving into only its third year of existence, Pinterest’s presence as the third-largest social media platform is nothing short of incredible. As the company continues to grow, what does the future hold?

We look forward to finding out what Pinterest has to offer in 2013 and beyond. Have a good weekend!

Creating engaging content for blogs and social media

Posted on Wednesday, January 16, 2013 by Tyler

You’ve built a website that includes a blog. You’ve created a Facebook page for your business. And, you’ve figured out the workings of Twitter and are ready to start tweeting. So, now what? You need something to say.

Connecting with your customers and potential customers means engaging them with useful, entertaining or interesting information about your business or industry. If you have a good idea what your typical customer is like, you’ve got what you need to start posting and tweeting.

Ready to go? Here are some suggestions for creating engaging communications through your blog and social media.

  • Photos, photos, photos – The Internet is increasingly an image-based medium. People respond immediately to a picture. Do everything you can to include an image with every post.
  • What’s happening now – The most interesting thing is what’s happening right now. Did someone walk into your bait shop with a humongous smallmouth bass? Snap a picture and post it. Is the snow six feet deep on the snowmobile trail? Report it—and include a picture, of course.
  • Interesting facts about your business category or field of expertise – Not every post or tweet should be about your business. Try sharing general information. Talk about the history of American motels. Give some background on the traditional Wisconsin fish fry. Anything interesting is fair game.
  • Timely deals, discounts and offers – Is there a deal going on right now on any product or service? Post or tweet about it now.
  • Recommendations and tips – Give your customers and potential customers something they can use. Post about the top five places in the area to take the kids during winter break. Write about the 10 best resources on the Web for information about some topic related to your business. Give your audience something useful and they’ll keep coming back.
  • Articles, awards and mentions of your business – Was your business just profiled in the local newspaper? Have you just received an award? Was the mayor overheard saying your restaurant has the best coffee in town? Tell the world about it.
  • Just ask people what they want to read about – Don’t guess at what your audience wants—ask them. Use your blog, Facebook page and Twitter to find out what your customers and potential customers would like to read about.

These are just a few ideas to get you started. It’s up to you to find out what people want. You’ll find that out by monitoring comments, website traffic, Facebook likes and retweets. The more you understand your audience, the easier it gets. Start posting and tweeting today!

Link Friday: The Future of LinkedIn Edition

Posted on Friday, January 11, 2013 by Brianna

Coming up on a decade of activity, LinkedIn remains the top-dog professional networking platform. But, like any social media player, its success rides on its ability to stay relevant in today’s marketing landscape. Let’s take a look at LinkedIn’s potential future.

We’re certainly curious to see how this social media platform evolves in 2013. Happy Friday!

Link Friday: The Travelling in 2013 Edition

Posted on Friday, January 4, 2013 by Brianna

It’s a new year, and if your 2013 resolution is to explore a new travel destination, you’ve come to the right blog.

Regardless of your New Year’s resolutions, hopefully we sparked your inner travel bug with these exciting trends and destinations. Happy New Year!