Monthly Archives: December 2012

Link Friday: The New Year’s Edition

Posted on Friday, December 28, 2012 by Brianna

New Year’s Eve is the holiday for indulgence. It’s a night full of bubbly champagne, illuminated cities, and lavish celebrations, ringing in the day of resolutions and new beginnings, New Years Day. How will you celebrate this New Year’s?

  • With New Year’s being the only truly global holiday, it’s fascinating to see how it’s celebrated worldwide. Let’s start off with a photo montage of these global celebrations.
  • Looking to travel for a New Year’s celebration? Check out the top 10 New Year’s Destinations, according to the Gayot Guide and Travelers Press. Can you guess the only city that overlaps both lists? (Hint: it’s a sinful celebration).
  • These New Year’s Eve Cruise Deals will let you indulge for the holiday without breaking your entire 2013 bank.
  • If you want to celebrate global New Year’s traditions without stepping outside your home, see these 13 New Year’s traditions from around the world.

Cheers to the New Year!

Link Friday: The Christmas Travel Destinations Edition

Posted on Friday, December 14, 2012 by Brianna

Perhaps this holiday season you’d like to depart from your normal holiday routine and explore the festivities elsewhere. Whether you’re looking for the prettiest holiday lights, the most “Christmasy” city, or an international representation of Santa Claus, this Link Friday is guaranteed to put you in the holiday spirit.

Happy holidays!

Social Media Contests – A Win-Win for Your Customers and Your Company

Posted on Tuesday, December 11, 2012 by Brianna

If you’re using social media, it’s likely you’ve come across a contest at some point. Did you participate, or just ignore it? While many social media contests are unappealing to fans, the companies that engage customers with successful contests will reap impressive benefits.

What’s in it for your company? Well, a few solid advantages. First, running contests allows you to reach the masses fast, due to the vast consumer presence on social media. Second, you can build a community by encouraging consumer interaction. Third, contests can be creative, innovative, interactive and easy. Finally, you can take advantage of crowd-sourcing, a powerful tool for generating a pool of free ideas from your customers.

As a guide to running a successful contest, check out these 10 steps to a successful contest, or this beginners guide to running a social media contest. And here are some additional tips. Be sure to plan your contest not only from start to finish, but beyond that. Consider sharing photos, prizes and winners on your page to engage consumers post-contest. You should also find a way to reward everyone, whether through a drawing with all entrants, or future discounts for those who sign up. Finally, be sure to collect emails from all participants. Take advantage of the long-term benefit of collecting data, and segment the data to help you better understand your customers in the future.

As an example, Jet Blue has a smart Facebook contest running right now called THINKUP – Make ideas fly. Contestants can submit their ideas for a “JetBlue tablet experience idea” in a number of specified categories. JetBlue picks their favorites, and users can vote every day for the winner. Contestants with the top five ideas win free flights for a year, and JetBlue acquires a wealth of ideas by their customers, an invaluable prize.

A successful social media contest is a win-win for both your customers and your company. While you reward customers for participation, you’re also engaging fans and generating valuable ideas to benefit your company in the long run. Consider implementing social media contests and take advantage of their powerful potential.

Link Friday: The Affordable Holiday Travel Edition

Posted on Friday, December 7, 2012 by Brianna

So, you just blew your entire month’s paycheck on gifts. You can’t possibly afford a holiday vacation now, right? Not so fast! Use these tips to travel wisely and you will find yourself a bit more cheerful this holiday season.

Planning an affordable holiday vacation requires flexibility and patience, but hopefully these holiday travel tips steer you in the right direction!