Monthly Archives: September 2012

Link Friday: The Election News Edition

Posted on Friday, September 28, 2012 by Alan

It’s an election year, and that means we’ll be inundated with political news. The days when you had to find politics on the nightly news or in the daily paper are gone. Now politics are in our email, browsers, cell phones, social media, and many more platforms.

Don’t forget to vote!

Link Friday: The Wisconsin Biking Edition

Posted on Friday, September 21, 2012 by Alan

The sport of cycling is growing in popularity among Wisconsinites. Not only is it a healthy way to spend time, but the ability to travel long distances puts many great destinations within reach. For many of our clients, biking has become an important selling point. Here’s why.

  • Biking brings Wisconsin’s economy an estimated $1.5 billion each year.
  • A popular resting point for Wisconsin road cyclists: pizza farms.
  • Wisconsin has a strong biking community. Here’s a long list of biking events and group rides around the state.
  • For bike trail maps broken down by state, county and city, head to the Department of Tourism site.
  • And if you’re still not convinced, here are 30 more reasons why cycling rocks.

Now go hit the road!

Look who joined the team!

Posted on Tuesday, September 18, 2012 by Tyler
Brianna Woller

Brianna Woller might be our brand-new-brand-manager, but keeping clients’ messages on point and on time has always been her strong suit. A proud dog mom, Brianna brings a sense of humor alongside her fierce work ethic and die-hard commitment to creating successful brands, seeing the big picture view without missing any details.

Freaky Festivals

Posted on Friday, September 14, 2012 by Kate

It occurred to me while writing about lawnmower races and water fights with fire hoses, some odd stuff goes on at local festivals. I’m not getting all judgy here – my own hometown boasts a “wife-carrying contest” on the Fourth of July, okay? Truth is, we celebrate some crazy stuff in the good old U.S. of A.

Take Banner Elk, N.C., for example. Every October they host the “Woolly Worm Festival.”  First of all, wooly worms aren’t actually worms, they’re caterpillars. And apparently they’re also quite the athletes. Their prowess is demonstrated in worm races, where entrants set a worm on a string, and whichever one gets to the top first, wins. But it’s not just one race, it’s an entire day of heats leading up to the championship where the winning worm is declared the “official winter forecasting agent” (some people believe if the caterpillar is more black than brown, it’ll be a tough winter) and his or her owner takes home $1,000.

While the people of Banner Elk choose to celebrate their bugs, across the state in Raleigh, they’re eating them.  Bugfest, held every September by the North Carolina Museum of Natural Sciences, is an educational experience for the mind and the palate.  After you’ve learned everything you ever wanted to know about bugs, come to the museum’s “Café Insecta” and savor the oddities cooked up by local businesses, like chocolate chirp ice cream, cricket moon pies and everybody’s favorite, superworm enchiladas.

If you haven’t lost your appetite by now, let’s talk about the Giant Omelette Celebration in Abbeville, La. Every November the folks in Abbeville get together to make a 5,000-egg omelette in a 12-foot skillet.  That’s not so weird, I guess.  It’s a little weird that they bless the eggs in an official omelette mass at the local Catholic church first. And once you’ve fed your concentration with a hearty (and holy) breakfast, you can try to back an antique tractor into an egg without breaking it.  The person with the smallest crack in the egg wins.

Then there’s Baltimore’s Hampdenfest.  At first glance, it’s a typical community festival with live music, activities for the kids, arts and crafts; you know the type. But throw toilet races in there and this festival is officially weird in my book.  The list of official rules for this contest is shockingly long, but I’ll flush it out for you: you may have up to three pilots on a racer to “include at least one clean human defecation device.”

And last but not least on my weird festival radar, Frozen Dead Guy Days. This Nederland, Colo., festival is dedicated to Grandpa Bredo, a gentle outdoorsman who passed away from heart trouble in 1989. Oh, did I mention he’s also currently packed in dry ice in a shed in the Colorado hills? What better way to celebrate improvised cryonics than ice-turkey bowling? Or a frozen-salmon toss?  Maybe a parade of hearses or a coffin race?

Suddenly lawnmower races and wife-carrying don’t sound so crazy.


Link Friday: The Back-to-College Edition

Posted on Friday, September 14, 2012 by Alan

As the dorms at the University of Wisconsin fill up, eager freshmen are bombarded with marketing materials. College campuses around the nation have unique marketing trends, and social media and word-of-mouth marketing are king.

Enjoy the school year!

Link Friday: The NFL Edition

Posted on Friday, September 7, 2012 by Alan

Are you ready for some football? We are. As the NFL season gets in gear, football fans are engaging with the game. Here’s how the NFL and marketing go hand-in-hand.

Go Pack go!