Monthly Archives: April 2012

Link Friday: The Madison edition

Posted on Friday, April 27, 2012 by Alan

No, not the city (though we have to say, that’s pretty awesome, too).

This week’s Link Friday was assembled by P&B’s very own social media intern, Madison — and she found some great stuff for our readers today. To wit:

That’s all for us this week. Have a great weekend, everybody!

Link Friday: The Intern Edition

Posted on Friday, April 20, 2012 by Alan

I want to send a shout out to our interns today: Sam (web) and Lindsey (photo), who have been around for a few weeks, and Madison (social media), who started today.  We’re excited to have you all on board at P&BHQ.

(And I promise I’ll stop asking you all to go get me coffee.)

Anyway, here are a few links to share on this gloomy Friday afternoon in Wisconsin’s capital city:

That’s all for us. Have a good weekend, everybody!

Link Friday: The Black Cat Edition

Posted on Friday, April 13, 2012 by Alan

You haven’t broken any mirrors or walked under any ladders today, have you? Friday the 13th is bad enough, what with the hockey-masked killers chasing coeds around campsites and all.

So consider yourself lucky, since you’re getting another edition of Link Friday.

  • Have you used any of these ‘social travel’ apps to plan your trips? Pretty cool look into the potential future of our industry.
  • This eye-catching infographic from VentureBeat shows the economic value of all (OK, not all) the social networks out there.
  • Is this promotion too risque? A model for Stussy (they’re still a brand? 1993 will be happy to hear that) will ditch articles of clothing depending on the number of likes the brand’s Facebook page gets.
  • Here’s another interesting promotion coming to us from across the Atlantic: TNT put a big red button with a sign that said “Push to add drama” in the middle of a sleepy Belgian town square. Here’s what happened.
  • The Internet is ruining our brains? That’s unpossible.

Over and out from P&BHQ. Enjoy your weekend, and stay lucky today!

Birdwatchers Bring Bucks

Posted on Monday, April 9, 2012 by Tyler

Each year, more than 70 million Americans spend $45 billion dollars in the process of observing, feeding and watching wildlife. There are at least 30 million birdwatchers in the U.S., and some estimates have put the number as high as 80 million people.

The expansion of birdwatching and wildlife viewing stems from the growing urbanization of America. More people than ever before are living in non-rural settings. The desire to reconnect with nature leads many of these people to seek out places where they can see birds and animals in their natural habitat.

Why should tourism-related businesses pay attention to the growing number of birdwatchers and wildlife enthusiasts? Because they travel and they spend money.

  • A 2001 survey by the U.S. Fish and Wildlife Service showed that nationwide, 18 million people had taken one or more away-from-home birdwatching trips.
  • A 1999 survey along the Great Texas Coastal Birding Trail found that only 4.6% of the people using the trail were Texas residents. The survey also found that the average trip was more than eight days in length.
  • A survey of the participants in the “2004 Potholes and Prairies Birding Festival” in Jamestown, North Dakota, found that 83% of the out-of-town participants had household incomes over $50,000.

The economic potential of birdwatching and wildlife viewing is significant. While it might not be feasible to launch an entire promotional campaign targeting birdwatchers and wildlife enthusiasts, it is easy to include birds and wildlife in your traveler information materials. Your promotional materials about local parks and natural areas should include descriptions of the ecology and any interesting or unusual bird, animal or plant species found there.

It is very helpful if tourism information resources—tourism office, retailers, hotel desk staff, etc—know of the best birdwatching spots in area. A basic knowledge of the location of the best birding areas is all that’s needed—nobody needs to become an ornithologist.

Another great way to target birdwatchers and wildlife enthusiasts is by offering special “Birdwatcher” themed overnight packages. Offering a “Two-night Birdwatchers Special” might be just the ticket for attracting a few extra visitors during the spring and fall.
Start becoming aware of the growing number of birdwatchers and wildlife viewers who like to travel. You’re going to find that they’re a very common species.

Link Friday: The Opening Day Edition

Posted on Friday, April 6, 2012 by Alan

Spring is in the air in Madison these days (actually, it has been since about mid-February), which makes everybody start thinking about their spring and summer vacations. Which means we’re super-busy here at P&B these days (in a good way).

But too busy to bring you Link Friday? Never!

And away with the links:

That’s all from P&BHQ. Have a great weekend!