Monthly Archives: February 2012

Link Friday: The all-Facebook-all-the-time edition

Posted on Friday, February 24, 2012 by Alan

Well, except for the last two. But still, you’re going to read a lot about Facebook here.

And away we go:

Facebook Timeline is coming to brand pages next week. What should you do to prepare? Simply Zesty has some ideas.
Consumers are pretty wishy-washy when it comes to brand pages on Facebook, according to a recent survey.
This is sort of inside baseball for those of us who manage pages, but it looks like some big changes are coming to Facebook Ads.
Not Facebook, but social media: 18 stats that make Pinterest appealing to businesses, according to ragan.com.
Some random coolness to end the post: Project Wisconsin, which is coming up with a logo/branding for a different Wisconsin town every day in 2012.

Link Friday: The Don’t-Say-I-Never-Gave-You-Anything Edition

Posted on Friday, February 17, 2012 by Alan

Well, we’re a little past Valentine’s Day, but I’m still giving out gifts. (Spoiler alert: the gift is Link Friday.)

Just what you always wanted, right?

I thought so. Anyway, on to the links…

Big news in the social media world this week: Facebook Timeline — you either love it or you hate it (I think it’s pretty swell) — is coming to select brand pages later this month. I think it’ll be a cool opportunity for brands to go more visual with their Facebook accounts.
In other coming attractions, small business advertising is coming to Twitter.
And one more on the social media front: Here’s an interesting look from Lifehacker on how they award verified accounts (for those celebrity types) on Facebook, Twitter and Google+.
Are you putting together a style guide for your office or your clients? Hubspot has an easy-to-follow template you should look at.
And one for Friday fun: What’s the best way to get the most out of your vacations? Keep ’em short and sweet.

Link Friday: The I-totally-didn’t-forget-about-link-friday-until-now edition

Posted on Friday, February 10, 2012 by Alan

A quick hitter this week for you fine folks.

Want to make your content go viral? Well, as Seinfeld would say, “Good luck with all that.” Truth is, there’s no secret formula for virality, says Gini Dietrich of SpinSucks.
But that hasn’t stopped people from trying to come up with that exact formula, according to the Atlantic.
What can you learn from these uber-successful Facebook pages? Lots, actually, says PR Daily.
For our lovers out there (Valentine’s Day is Tuesday!): The most romantic smooching spots around the globe, per Conde Nast Traveler.

That’s all from P&BHQ today. Have a great weekend!

Link Friday: The Welcome-to-February edition

Posted on Friday, February 3, 2012 by Alan

We’ve seen lots of disagreements this week among the predictive rodents of the country RE: how much longer winter’s going to last. Punxsutawney Phil says six more weeks of winter, but Jimmy the Groundhog in nearby Sun Prairie and Wynter, the groundhog at the Milwaukee County Zoo, say spring is on its way.

In any event, Link Friday is here whether winter lasts until June or not. On with the show:

A new study says Facebook addiction is as strong as nicotine addiction. (Pardon me while I step outside for a status update break.)
Continuing with Facebook, it turns out we get more friend requests, likes and messages than we send out. The world’s largest social media network isn’t exactly filled with givers, I guess.
Here’s one for the sports fans, what with the Super Bowl coming up this weekend: Sports Illustrated’s Peter King says about 95 percent of the people in his industry are on Twitter, and he follows about 400 accounts.
This is a couple weeks old, but michigan.org, the state of Michigan’s tourism website, was the most popular state tourism website in the country for the fifth straight year. They do a great job on social media, too, especially Facebook.
And one just for fun: the world’s 20 most beautiful bookstores.

Happy Super Bowl weekend, everybody!

Pilch & Barnet

Leaders in Destination Marketing